5 Revealing Campaign Metrics You May Be Missing

Connection Cafe

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. This metric is usually overlooked, but it should be right up there with email conversion rates. So, what are other metrics nonprofits may be missing?

Mind-Melding Online

Connection Cafe

That it would be impossible to observe this kind of "mind-meld" between two individuals communicating online. Regardless of what you think, it's worth the challenge to consider how you can better mind meld with your constituents in every communication with them.

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Event Fundraising Contests That Will Blow Your Mind!!


Use metrics from your previous events to determine how much you might raise through the contest. Register for our Event Fundraising eNewsletter to receive more practical fundraising tips like these in your inbox. Register Now !

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KPIs, Metrics, and Benchmarks – Oh My!…How to Measure Your Year-end Campaigns

Connection Cafe

Tis the time of year when end-of-year campaigns are in full swing and metrics, measurement, and benchmarks are top of mind. Campaigns Metrics & Measurement Planning end of year fundraisingThere are A LOT of ways to measure a campaign's success, let's look at a few.

From Fuzzy Mission to Actionable Metrics in 7 Steps


And no matter how many organizations I show that have defined metrics to measure core, mission-related programs, I still hear from people who think that the examples I give are of organizations with much more straightforward missions than theirs. That’s backward thinking, in my mind.

3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics.

Nonprofit Social Media Mavens Are Curators of Metrics

Beth's Blog: How Nonprofits Can Use Social Media

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers.

Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth's Blog: How Nonprofits Can Use Social Media

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?”

Connecting Metrics to Action.

Beth's Blog: How Nonprofits Can Use Social Media

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It was interesting to see how people were much more interested in how the metrics were computed on various software programs versus connecting the metric action. I'm more interested right now in applying the metrics to program improvement.

How’s Your Project Going? - Metrics for Development Builds

Beaconfire Wire

Metrics - and the basic metric, understandably, is about budget. Every time I discuss metrics, I realize that as a Tech Lead, my goals are not quite the same as a Project Manager - even Technical Project Managers. Staffing - The Burn Rate Metric.

How Are Your Participants Fundraising Online?

Connection Cafe

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening.

How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. What have you learned about what works best in using metrics to give your audience the content they want?

8 Secrets To Writing a Great Nonprofit RPF With Ease [Free Template]

The Science Behind Engaging your Supporters

Keeping these eight basic do's and don'ts in mind as you write your RFP will simplify your workload and yield great results! Here at EveryAction, we're big fans of success metrics.

How and Why to Survey Your Donors

Connection Cafe

When developing a survey it implies using common language, building surveys with a purpose in mind and asking few, relevant questions. Remember to focus each survey with a single idea in mind, don’t make it too broad because you risk too much in interpreting their answers in the right way. Ask what you really want to know, but keep in mind you might not be pleased with the answer. CRM Metrics & Measurement By Laura Iancu, 123ContactForm.com.

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How To Stop Your Nonprofit’s After Hours Email Habit

Beth's Blog: How Nonprofits Can Use Social Media

Research also shows that taking time for silence restores the nervous system, helps sustain energy, and conditions our minds to be more adaptive. The metric of how many emails a staff person can answer in a 24 hour period is not a useful indicator of job performance.

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Metrics for Virtual Worlds: Can you measure engagement?

Beth's Blog: How Nonprofits Can Use Social Media

via the Mind Blizzard Blog I learned of a new Dutch NGO island, called "Goede Doelen eiland" ( good causes island ). Flickr photo from Carmello. "Measuring ???engagement??? engagement??? is like eating an elephant: it???s s a big job and you???re re not sure where to start."

Great reads from around the web on March 30th

Amy Sample Ward

" Sharing photos online – a decision matrix for non-profit organizations : Social Media 4 Good – "Many non-profits, NGOs and International Organizations are of two minds when it comes to sharing photos on the internet.

How’s Your Project Going? – Metrics for Development Builds | Beaconfire Wire

Beaconfire Wire

Metrics for Development Builds Posted Sunday, January 25th, 2009 at 7:09 pm by Alan Gallauresi (13 posts) Few things scare clients like the “big black box&# of development. Metrics – and the basic metric, understandably, is about budget.

Writing (and Testing) Great Nonprofit Emails

The Science Behind Engaging your Supporters

Keep in mind that the solution should be realistic and match the scale of the problem. This is a good metric if your goal is to share a note with your supporters, but if your goal is to raise money, be sure to send the email that resulted in the most supporters making contributions or in the largest amount raised. Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails.

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Great reads from around the web on December 2nd

Amy Sample Ward

You want your members to invite like-minded folks to join your community and you want the cultists to encourage others to be more active. " Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

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Is Social Media Making Organizations Lazy?


” Walmart received over 28K comments such as: What a mind-blowing discussion around their brand, don’t you think? Metrics Online Advocacy Online Fundraising Online Marketing Online Organizing Social Networking Trends Web 2.0My Facebook stream has been filled with nonprofits and businesses asking me to “like” photos, political statements, new products, petitions, etc. You name it, they have asked me to “like” it.

8 Tips for Your Nonprofit RFP Process Featuring a Free RFP Template


Keeping these basic do's and don'ts in mind can yield great results + make the RFP process a lot simpler (and so can our No-Fuss Nonprofit RFP Template.). Here at EveryAction, we're big fans of success metrics. Whether it's an RFP, an ad campaign, or your digital strategy , clear outcome metrics are crucial in objectively determining whether you're getting enough bang for your buck. So your nonprofit needs a new vendor or consultant. You know what that means!

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


Even though online revenue grew last year and the year before, every individual email metric declined. While these numbers suggest that desktop users are still the most important segment of digital engagement, keep in mind that the proportion of transactions from mobile users increased 50% between 2016 and 2017. With using tools like digital ads, it’s important to use these metrics to figure out how these ads play into your acquisition and retention strategies.

3 Steps to Finding the Right Technology Vendor for Your Nonprofit


Using a 1-10 scale or other similar metric may help you compare those options that fall somewhere in the middle. No one can make effective comparisons when the data that you are working with is spread throughout scribbled sheets in a notebook or haphazardly typed into a notes document, or even worse, lives solely in the minds of one or more people. For nonprofit staff, getting the most bang for your buck isn’t just a goal, it’s a way of life.

The sgENGAGE Podcast Episode 122: Ad Campaigns that Move the Needle

Connection Cafe

How the Ad Council works with partners to understand and leverage metrics. In order to be effective, it’s really important to focus on a single-minded message.”. “If


Beth's Blog: How Nonprofits Can Use Social Media

You can search by keyword and also see who else has favorited a particular tweet in order to identify like-minded contacts. If you had an analytics tool to track your organization's use of Twitter, what metrics would you track and how would you define success

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly.

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Frank Barry, Guest Post: 4 Keys to Building a Successful Nonprofit Web Site

Beth's Blog: How Nonprofits Can Use Social Media

With that in mind I’d like to share 4 Keys to Building a Successful Web Site based on similar tactics we’ve deployed on this blog. Tags: googleanalytics guest blogging metrics npfundraising nptech RSS social media socialbookmarking socialnetworking

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. With this objective in mind, you’ll probably want an absolute minimum of a couple hundred dollars for your budget. 5) Select metrics and monitor campaign performance.

Medicaid Service Billing for Rehabilitation Agencies: The Advantages of Outsourcing

Vertex Systems

Rehab services electronic billing provides peace of mind by handling the tedious detail and inevitable problems that arise when processing a complicated Medicare billing system. They should also be able to provide performance metrics.

Using Data to Predict Fundraising Results

Connection Cafe

You can use any platform you want, but keep in mind the pros and cons of each. Meet regularly: Reinforce with regularly scheduled meetings (weekly at Southlake) where the report data/results is used as a tool for performance metrics.

Everything You Wanted to Know About Online Fundraising in a Bad Economy - Online Fundraising, Advocacy, and Social Media - frogloop


” The big question on every fundraiser’s mind these days is this: How can an organization sustain and even increase their online donations in a recession? January 29, 2009 | Kate Talbot I am not so into measuring metrics.

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Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Engage With Like-Minded Professionals. There’s been a lot of talk recently about the $1.80 strategy on LinkedIn, most notably from Gary Vaynerchuk.

Building Impact Fundraising Capacity

Connection Cafe

It is the image and impression that sits in someone’s mind when your organization’s name is mentioned. Activities must support priorities, so it is imperative to define key metrics that drive your organization and create plans that are focused on driving those metrics.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Keep in mind that you can only create a total of 20 goals.

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Link Love Monthly: Best of February 2010


11 Mind-Blowing Reasons Your Company Needs Facebook (Jay Baer). Corporate Blog Success Starts And Ends With Business Metrics (Jason Falls). How are you using metrics, benchmarks, and experiments to improve your Facebook presence? The mind of a Community Manager (Jake McKee).

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The Yin and Yang of Building Email Lists

Connection Cafe

Instead of measuring size, new metrics such as deliverability rates, open rates, click-thru rates and conversions are used to assess the quality of your growth and help determine the return on investment.

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8 #GivingTuesday Storytelling Tips for Nonprofits 

Nonprofit Tech for Good

It’s a good idea to be strategic, with the use of a content plan to schedule the content of your #GivingTuesday campaign in advance and what metrics you’ll be measuring to determine whether your campaign was successful.

The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

In this template you’ll learn how to: Establish your most important metrics. Leadership has one idea in mind when they invest in marketing: make money. SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media.

The Art of Building Lasting Donor Relationships with One-To-One Marketing

Connection Cafe

I figured if someone hadn’t donated in 5, 12, or 27 years, then I couldn’t change their mind now. The most common marketing metric is the RFM model. In college, I worked in the Alumni Giving office making cold calls to solicit donations from former students.

Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. Engage With Like-Minded Professionals. There’s been a lot of talk recently about the $1.80 strategy on LinkedIn, most notably from Gary Vaynerchuk.

Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

That’s exactly what WorldHelp had in mind when they used a live chat to lift conversions by 45% : Here is why live chats are so effective at maximizing donations: It replaces phone or email communication with real-time support directly on the website.

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25 Ways Your Board May be Failing


Not using metrics to evaluate performance and improve impact. With that goal in mind, he started Vantage Point, helping make board service easier, more rewarding, and more effective through common sense governance, effective strategic planning and key board development techniques.