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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. What has changed over time? Use Data as a Connector Integrated planning isn’t a one-time event. What is changing in our industry?

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

At the same time, nonprofits saw the largest trust decline of any American institution in 2023. While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. Social platforms are all about relationships first. Make eye contact with your audience.

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7 Spring Fundraising Ideas to Enhance Your Relationship With Current Donors

CauseVox

Many nonprofits prioritize spring fundraising, making this a busy and lucrative time of the year for fundraisers. But aside from thinking about this season as just a time to raise money, also stop to consider how you can truly enhance relationships with these current donors while you’re making the big “ask.”.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

There was a time when associations didn’t think of their members as customers. Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. What has changed over time? Use Data as a Connector Integrated planning isn’t a one-time event. What is changing in our industry?

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Thursday Thoughts | Supporter habits to build this year

EveryAction

Relationship building is the cornerstone of any good development plan, and it can take a while for a potential donor to be ready to give that first gift, or for a current donor to decide to “level up” their giving. Acknowledgement is important, but gratitude can make the difference between keeping or losing a donor relationship.

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find.

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Book Review: Mindful Social Marketing by @jfouts

Beth's Blog: How Nonprofits Can Use Social Media

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. If you are doing social media for a nonprofit, this book is a must read. It is filled with great wisdom.

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