Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

Nonprofit technology professionals know how to converts laughs to donations and devoted an entire session to sharing tips, techniques, and examples during a NTEN conference. When I saw this YouTube video to promote a conference on measurement and outcomes, I couldn’t resist sharing it. Nonprofit Hulk Smashes Nonprofit Jargon.

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NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. ” Layering advocacy, strategy, dealing with barriers and some go-to techniques, Cierra laid out a plan for all of us to build powerful brands from the inside out. . “When you have influence you can easily access what you need.”

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Causes Time ROI Influence 56

Museum 2.0

OCTOBER 30, 2013

How can we assess the success of our social bridging efforts, and what can we learn from those measurements to improve our practice? I think the general sense in our field is that it is too hard to measure these kinds of things, beyond counting the number of participants from different backgrounds. Implicit Associations test.

Measure 47

Measure Arts People Museum 47

Bloomerang

JULY 28, 2021

Measurable – How much? Only add criteria which are clearly measurable, with the measurement determined in advance (e.g., “no Conversely, if you have “totally awesome” as one of your criteria, how will you measure that and how will you craft an appropriate interview question? And who has influence over its success?

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NonProfit Hub

JUNE 29, 2017

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. It’s a way to measure your online impact and you can easily find these influencers.

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Influence Podcast Campaign Social Media 34

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Works with free agents , champions, and influencers to spread their mission.

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Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers.   I'm particularly interested in the social capital measure. simple form of centrality measurement that equates to "prestige" or. Reach is a measurement of. Twitterer has accumulated their influence.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. (Here’s a curated link list used to create this post).

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Key influencers take action, including media. Assessment Framework and Theory of Change. Amplify peers’ efforts. Communications have more impact.

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Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Designers of these civic tech platforms and apps are already measuring results, such as the number of users, and are very familiar with tools like Google Analytics. Hone in on your true scope of influence.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. 4: Identify influencers on social media spaces and cultivate them. I talk about spreadsheet aerobics and other measurement tips.

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Connection Cafe

DECEMBER 23, 2014

Last year, they tested more than 800 different banners that influenced this year’s online campaign. ” Nonprofits can directly apply some of the techniques that Wikipedia has validated through testing. Measure Your Results: The team at Wikipedia is very focused on measuring their results.

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Wikipedia Campaign Online Learning 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

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Culture Data Measure Social Media 115

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Certainly, nonprofit marketers could use it in the marketing channels and customer relationship blocks to set up a hypothesis and do experiments – and use what they learn to get better results. A/B testing is one technique and you don’t have to be a math genius to apply it.

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Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

She also said that the pressure of measurement is not lessening and the drumbeat is getting louder. But that nonprofit sector has struggled for decades about whether or not they could demonstrate impact and there are lots of comparisons between sub-sectors. But expect how you report and measure impact with the social business sector.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

is a guide written nonprofits that shares some techniques you can put to use right away and help your organization engage in the right place at the right time. How your key stakeholders, donors and activists talk about the issues surrounding your work is not only observable, it is measurable. Your People Are Talking.

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Yemen Guide Support Social 50

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. With the right preparation, nonprofit board members can bring in significant donations from sources that may be outside your sphere of influence.

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Guide Fundraising Nonprofit Template 108

Forum One

MARCH 14, 2007

Skip to Navigation Careers News Client login About Us Services Our Work Blogs Events Contact Us Home › Blogs › Influence Social Networking and #AIDS2010 Suzanne Rainey in Influence 15 Jul 2010 There’s a flurry of action this week as we await the start of the XVIII International AIDS Conference (#AIDS2010) in Vienna, Austria, next week.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

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Arts Social Media Studies National 110

Care2

APRIL 1, 2013

When these pioneers succeed, we all benefit from new, smart techniques that they’ve proven we should use. Has this person’s work produced a ripple effect to influence and benefit other professionals in the sector? Has this person introduced valuable new ideas and approaches to the nonprofit sector? “Impact Delta.”

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

The nonprofit is using one or more social media tools consistently, but it is not strategic because it isn’t linked to a communications strategy, campaign, or program plan. Also, best practices on tools and techniques are part of the organizational skill set.

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Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2012

Similarly, the focus on rape as a weapon of war, Autesserre argues, has caused some armed groups to engage in mass rape as a technique to gain attention and a seat at the negotiating table. Building relationships with online/offline influencers and getting them to be messengers for the cause. Simplicity and clarity of message.

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Network Children Offline Storytelling 119

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To engage and discuss techniques and tips for using Facebook effectively for nonprofits. Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. This would be useful to help identify influencers.

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Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2010

Managing your organization’s Facebook page, particularly tracking, content, and engagement can be a time suck, particularly as your network grows. For example, we know that identifying and engaging with super fans/influencers on our Facebook presence is important. Now, I know that not all value is measured in conversions.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Larry specializes in working with clients to increase their reach, access and influence through strategic, intentional networking. We needed to learn the technology and more importantly, how to measure to improve and make decisions about what to do next.”. Goodwill has learned from measuring its mobile strategy.

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Mobile Conference Resource Social 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2014

You can expect to continue to see more blog posts from me on the topic of peer learning design and training techniques as I continue to do this work. So I thought I’d share some details on how the exchange worked, and some insights the group learned that helped them increase their impact.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2008

tools and techniques. Beyond just sustaining influence is the need to circumvent criticism in an era of increased skepticism. Influence: How can foundations best maintain and increase their influence over issues they care about? world any different from the measurement obstacles of traditional communication?

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Social Media Foundation Report Media 50

Museum 2.0

APRIL 2, 2014

These kinds of participatory projects can actually de-motivate because participants can''t possibly measure up to the display model. The music he listened to on the radio "got its power" from studio techniques. This gets a bit at the confounding question of how to measure "quality" in a participatory project. It''s complicated.

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Participatory Arts Music Learning 52

Connection Cafe

SEPTEMBER 23, 2010

Test your messages – use different messages and calls to action, track trends and iterate the most effective techniques. Measure – look at social activity data to learn who you are influencing, what is causing activity, what content is effective and what you can optimize.

Social Media 54

Social Media Tips Media Social 54

Neon CRM

JANUARY 23, 2024

Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate. But be cautious of giving them too much influence over your day-to-day operations and the way you serve your community. Why Implement It?

Gift 52

Gift Strategy Raise Database 52

sgEngage

JUNE 2, 2011

That moves from media theory all the way through to measurement and sustainability. It gets into some real finite looks at strategy, too, and types of approaches that work, including participation, serving great content, top down influencer approaches and empowerment techniques like crowdsourcing.

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Question Social Media Empowerment United States 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. I am also experimenting with techniques for network weaving across platforms and curating content related to effective practice of networked nonprofits. I am avoiding spamming all three networks with cut and paste streams.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. View more presentations from Beth Kanter.

Social Media 97

Social Media Training Train Network 97

Nonprofit Tech for Good

JULY 16, 2023

To address, beyond collecting data digitally, engage with and glean insights from employees, clients, community members, influencers, partners, and others about their lived experiences with your brand as part of your Brand Delta evaluation. Listen carefully and look for trends. Most importantly, let their personalities shine through.

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Leadership Strategy Nonprofit Collaboration 217

Connection Cafe

NOVEMBER 5, 2014

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. For brevity let’s decide that it is about technology, techniques and processes for understanding what’s in your data and driving your business practices.

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