article thumbnail

Mapping Your Advocacy Campaign

Bonterra

In this article, we’re taking a closer look at a few of the early planning stages in any advocacy campaign - identifying the target who can bring about the change you desire and the people who influence that target. We need to point our advocacy at the people who influence our target too.

Map 59
article thumbnail

4 Types of Donor Personas for Effective Nonprofit Fundraising

Nonprofit Tech for Good

If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. Donor journey mapping can be as complex or as simple as you like—as with all new things, it’s best to start simple and grow from there. Donor Journey Mapping Basic Steps. How do I segment my list?

Donor 305
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? The digital universe has multiplied this movement, allowing organizations to both tune in more closely and to more powerfully influence the shape of public opinion. Perhaps there’s a part of the conversation you aren’t currently influencing, but should be.

Map 146
article thumbnail

How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

Whether you’re recruiting for a professional association or a union , these tech-savvy tactics can put your organization on the map and push your recruitment goals across the finish line. However, nano- and micro-influencers (users with between 1,000-50,000 followers) can make even better partners. Collaborate creatively.

article thumbnail

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

The days when board members holed up in a conference room and mapped the organization’s future based on anecdotal evidence, political expediency, and personal experience should be over. Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship.

article thumbnail

Data and Maps: Making Place Legible

NTEN

More specifically, what about mapped data? Creating display maps – in print or as digital images – is easier than ever before, and interactive, web-based mapping is all over the place, so to speak. Some of this is a general cognitive truth, but a good part of that comes from poorly designed maps.

Map 80
article thumbnail

Northeast Denver Housing Center Uses Esri ArcGIS Maps to Demonstrate Housing Needs

Tech Soup

The organization utilizes mapping technology to advocate for its vision of redeveloped neighborhoods that have ample healthy food, recreation, transportation, and child care for residents. " Mekonnen adds: "We use Esri ArcGIS maps to show developers where affordable housing could fit into their plans. spanhidden.

Denver 52