Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog.

Raise 325

Raise Fund Phase Audience 325

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

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Statistics Fundraising Metrics Mail 97

Candid

MARCH 19, 2024

Over 1,000 nonprofits attended our 2024 Seals webinar , but we know there are many more out there looking to tell their story of impact and share that story broadly with current and potential donors to make their case for funding. Here are some of the most popular questions posed during the webinar, accompanied by short video clips.

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Story Profile Metrics Accessibility 52

Association Analytics

SEPTEMBER 27, 2023

Download our free benefit analysis template and watch a short video that explains how to complete it. These could be qualitative or specific metrics or KPIs. Revenue Impact – calculate the revenue impact of the future state improvement using known or estimated values.

Analytics 169

Analytics Analysis ROI Associations 169

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. 92% value the investment they have made in video. Video is cool, but it is also expensive (in time and money).

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Video Communication Strategy Stats 139

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Guide Create 296

Qgiv

APRIL 22, 2024

Expands visibility and credibility in the community by showing your impact. Investing in marketing helps you build a foundation for growth, community engagement, and impactful change. Nonprofit marketing is deeply intertwined with social impact rather than focusing on financial gain.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me).

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Benchmark Video Practice Measure 120

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Value Metrics: These are a handful of metrics that support over-arching goals.

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Metrics Social Media Media Social 101

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Spring & Summer 2022.

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Strategy Fundraising Social Media Nonprofit 266

Amy Sample Ward

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. But, it doesn’t have to be that way!

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Campaign Design Impact Metrics 114

Nonprofit Tech for Good

JULY 23, 2020

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . Watching an important video on the site. The Google Grant is designed to be as impactful for nonprofits as possible, which is why Google has required that each organization set up conversion tracking. .

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Google Analytics Track Conversation 294

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Learn more at MESG.marketing !

Advocacy 143

Advocacy Local Poll Audience 143

Qgiv

APRIL 9, 2024

When creating your social media strategy, research what tools can help you expand on your goals to make the maximum impact you can. This post features a video of two cats the rescue is working on rehoming, reaffirming the organization’s mission and updating their supporters on certain animals’ journeys.

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Social Media Media Guide Social 52

Candid

MARCH 1, 2023

Watch the video clip At the recent Demographics via Candid launch event , Cheryl Dorsey of Echoing Green opened with a powerhouse keynote, followed by Ann Mei and Anna Koob, senior research lead at Candid, to further set the stage with details on the initiative and the demographic data Candid collects. And a lot comes down to the systems.

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Demographics Build Social Green 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The impact on the data side of the ecosystem is that massive amounts of data is being generated and much of what goes for measurement in “social media tools” is profoundly sub optimal (I’m being polite). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

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Metrics Facebook Data Measure 96

Candid

APRIL 20, 2023

Twitter analytics Facebook insights Instagram insights LinkedIn analytics TikTok analytics Once you have exported data from the last year, sort posts by the metric you’re most interested in, such as engagement, reach, or link clicks. If you haven’t exported your data before, here are how-to guides for major platforms.

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Social Media Data Strategy Media 98

Nucleus

OCTOBER 1, 2020

For associations offering courses and certifications, having basic metrics on things like participation counts and revenue are critical – but just the start. It can also measure the success of related product sales such as e-book, video recordings, and exams.

Learning Management 130

Learning Management Associations Data Learning 130

Saleforce Nonprofit

APRIL 14, 2021

Supporters want to be well-informed about your mission and your impact and then have an opportunity to enjoy participating with and giving to your organization. . Although it might have been successful before, those fundraising strategies could be outdated and negatively impact your goals. Is it a video they shared?

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Experiment Fundraising Atlanta Digital 120

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2009

The measure needs to be in the impact. She pointed to this video from Chris Brogan about overnight success - and how important it is to focus on the results of the work, not the hype or number of Twitter followers. While she was talking, I thought about the diagram I had just finished in the book I'm co-writing with Allison Fine.

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Influence Measure Impact Metrics 96

Media Cause

FEBRUARY 12, 2024

Social Media’s Impact on Google Search How does In-Platform Social SEO differ? Social Media’s Impact on Google Search Let’s start with a question, “does Google take into account what is happening within social media platforms when it comes to their search result ranking? How can you make your video more searchable?

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Search Alternative Social Social Media 59

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Or it can be a professionally written story that reads like a feature in a magazine and includes professional quality video and photos. Mix in more videos?

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Marketing Guide Metrics Nonprofit 69

Blue Fox

AUGUST 4, 2021

ARTICLE) – 12 Ways to Liven Up Your Board Meetings – And Your Board (VIDEO) – How to Engage Your Nonprofit Board in Just 15 Minutes per Month (WEBSITE) – The Board Doctor (ON-DEMAND) – Effective and Engaging Virtual Board Members (ARTICLE) – Are Your Board Members Bored?

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Help Virtual Metrics Sound 78

Bloomerang

NOVEMBER 10, 2023

Consider the gift amounts that have a significant impact on your organization’s ability to work toward your mission. Determine whether external factors like economic changes or global events may have an impact on your major giving strategy. Explaining why you need their support and how they’ll make an impact is key for obtaining gifts.

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Gift Raise Guide Relationship 100

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. And all kinds of information on our website, you can watch videos, get a really good sense of what we have to offer. You know, impact is always good for year end. What is impact? Why is it important?”

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Report Measure Impact Process 80

Network for Good

MAY 14, 2021

Analyze progress using subscription metrics (for example, consider a donor’s “lifetime value”). Try using brief videos, different perspectives, “do you know” content, and quizzes and surveys to tell your organization’s story. Four Steps to a Subscription Giving approach. Segment donors.

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Giving Retention Stream Gift 86

CauseVox

MARCH 30, 2022

VIDEO: Watch the full interview recording here. Meat Fight recently started using CauseVox’s activity metric that helps track the amount of activity someone does for a campaign, like how many miles or steps are being walked. Because donors don’t care so much about dollars; they care about impact. Who is Meat Fight?

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Tips Fundraising Pledge Template 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Tracking for Impact and Learning. Metrics for Movements.

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Design Marketing Metrics Measure 99

Care2

MAY 18, 2011

Start with Metrics. When building a campaign and exploring your options for the structure, actions and engagement pieces, look first at your organizational metrics. Those metrics and goals are the best resources for identifying the focus and the calls to action for your campaign. But, it doesn't have to be that way!

Campaign 73

Campaign Design Impact Metrics 73

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

Video streaming by Ustream. Recently there was a webcast hosted by the Lean Start Up Conference about implementing lean impact with Christie George of New Media Ventures and Akash Trivedi of Kiva.org who discussed how they apply lean to social good. The Lean Start Up approach has appealed to me from the first time I heard about it.

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San Francisco Organization Kiva Metrics 104

M+R

JUNE 5, 2023

The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget. The similarities end here because the potential scale of the reach and impact are incomparable. You never know who has anti-vaccine videos buried in their content libraries. Enter: influencers. Looking for benchmarks?

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Conservancy Influence Mail Headline 80

Kindful

MARCH 11, 2021

Did the outcomes of the day grow stale and ultimately have little impact on your board? Impact-driven. The best facilitators will have dozens of written and video testimonials on their websites. They are impact-driven. Facilitating a high-impact, memorable retreat is an art and the best facilitators are master artists.

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Facilitation Exercise Fun PowerPoint 98

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. You can even post a video that takes your supporters behind-the-scenes of your organization. . Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. .

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Marketing Social Media Nonprofit Integration 52

Nonprofits Source

SEPTEMBER 28, 2023

To show impact. Use email to communicate their impact by noting how many funds were raised and what specific projects or initiatives they’ll push forward. Including these elements will strengthen your supporter relationships by showing you care about them and want to celebrate their impact. To provide highlights. Media elements.

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email Template Fund Raise 52

Cloud 4 Good

DECEMBER 7, 2021

When configured correctly, Tableau dashboards can support your fundraising team members through greater self-service access to reports and data analysis, distributing the understanding of your key metrics across the organization far more efficiently. . You May Also Enjoy: Video: Tableau for Advancement .

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Blackbaud Report Chart Analytics 94

Media Cause

FEBRUARY 7, 2023

We want our campaigns to succeed so that the organizations we work with can continue the impactful work that they do. When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall.

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ROI Media Nonprofit Measure 52

Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. I recommend giving yourself 18 months to see if it’s having a real impact—during which period you measure, measure, measure. Do more testing.

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Analytics Strategy Fundraising Benchmark 124