Measure the Impact, Not the Influence
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2009
Someone asked Tara a question about measuring Whuffie or influence. The measure needs to be in the impact. If we concentrate on our influence, we forget the end goal. All too many times, people stop at the influence part: how popular is that person? A lot of followers doesn't equal influence.
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