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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

Social media is powerful because it leverages social influence – people trust information from those within their networks. This is also why campaigns that involve tagging friends and encouraging them to pass on the message are effective. This gives supporters an idea of what is important to the group.

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Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The above visual is a social network. Each dot represents a person or in network jargon, a node. Who are the influencers?

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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.

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Measuring the Impact of Your Social Media Program

Care2

So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Aside from fundraising, a good social media program for advocacy (or rather “social advocacy&# program) should focus on measuring influence. Tags: Social Networking Trends. Engagement.

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5 Things You Can Do in 5 Minutes to Reduce Your Power Use – Part 4: Enhance Your Impact

Tech Soup

This post explains the fifth and final action in this campaign — how you can multiply the positive impact you have had on the environment by getting others involved. Tags: Green Office GreenTech Operating Systems Social Networking Tech Planning.

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Twitter Tip for Networked Nonprofits: Follow the Few To Get To the Many

Beth's Blog: How Nonprofits Can Use Social Media

Identifying these people or what Krebs calls “nodes&# is core of social network analysis. And you need to build some redundancy in your network so you have a few multiple paths to people and ideas of interest to you. This works best if you have small network. Run the impact report to help you identify influencers.

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New on SSIR: Letting Technology Lead

Amy Sample Ward

My latest post for the Stanford Social Innovation Review is up and I hope you’ll dive into the conversation with me! A recent event has brought up some huge red flags for me around data, around communities, around social impact, inclusion and even more. as a form of self expression and identification.

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