Fundraising Ideas to Reverse the Trend of Declining Email Response Rates
NetWits
APRIL 5, 2013
It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. percent to 4.5
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