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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

This change reflects a broader trend in nonprofits. It will also help them build better relationships with major donors and their broader donor base. They are based on individual preferences and giving history. It leads to stronger relationships and more willingness to contribute. It lets charities send targeted messages.

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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here ! Remember: one size doesn’t fit all. These four are key: 1.

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professionals

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Empower donors with a personalized portal

Bloomerang

Create a donor experience that strengthens supporter relationships. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience. According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. is around 45 percent.

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The Symbiotic Relationship Between Corporations and their Stakeholders

Connection Cafe

2020 and its events called companies to respond to a moment in history, ‘weaving [their purpose] into their brand- not as an addendum, but as a core element of the enterprises’ essence.’.

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To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

.orgSource

Our members were privileged to hear their reflections on a unique time in their organizations’ history and how the pandemic’s impact reshaped their future. Their stories explored the value that credibility brings to every relationship and the most stressful situations. Explain how those relationships unfolded.

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Turning Tax Season Tears Into Cheers: Your Chance To Cultivate Donors

Bloomerang

While tax summaries might seem like just another administrative task, savvy nonprofits use them as powerful cultivation moments to deepen relationships with donors. A donor who sees the history of their contributions is more likely to feel a sense of loyalty to your organization—a crucial factor in retaining donors over the long term.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Nancy MacRae, MS, CAE, ENA, describes the relationship between trust and culture. “As Images of the association’s founders, history, and current activities are displayed throughout the facility, and spaces were created to accommodate a variety of work styles. Could the decline in membership be a reflection of the decline in trust?