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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Test with a couple of links to see how it all works.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. However, this is not a universal rule. What do you want to get out of your year-end campaign?

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How to Use AI to Build Donor Personas and Chat with them!

Whole Whale

Giving history : Understanding your donor’s giving history can help you segment your donors and target your fundraising appeals more effectively. This can include demographic information, giving history, communication preferences, and other relevant data points. How are donor personas usually created?

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A Step-by-Step Approach to Personalization

Forum One

Whether you’re a membership-based organization that relies on annual fees or a nonprofit that relies on online giving, personalizing your digital marketing based on audience interests, location, giving history, etc., This allows you to successfully test and evaluate your personalization strategies and tactics.

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4 Top Healthcare Technology Trends to Watch in 2023

DNL OmniMedia

Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. Access and controls monitoring: Privacy and security settings must be checked and tested often to ensure permissions are only given to authorized parties.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You add the data to a machine-learning solution, which uses the information to learn about your donor base.

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Engage, request, repeat: The proven formula for retaining donors

Candid

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. This will help you build strong, genuine supporter relationships that stand the test of time. . and philanthropic indicators (previous history of giving to your organization or similar causes, past political donations, etc.).

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