The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

If you’re ready to start improving your digital program through testing, here are five places to get started. There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form.

Test 84

Test Digital Headline Language 84

Get Fully Funded

NOVEMBER 2, 2021

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Your page should reflect your current programs, needs, goals, and campaigns.

Giving 119

Giving Design People Fundraising 119

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. CVS didn’t just remove tobacco from its stores; it launched several programs to help smokers quit. In less than one year, the program resulted in 15% U.S. awareness of My Special Aflac Duck.

Companies 106

Companies Alaska Malta Philanthropy 106

Get Fully Funded

MARCH 14, 2022

You probably want a Programs page to provide details on what your organization does and maybe a page for Volunteers. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. Be sure to ask and get written permission before you use photos of program participants on your website.

Profit 124

Profit Websites Build Work 124

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

Rate 52

Rate Newsletter Adobe Headline 52

Bloomerang

OCTOBER 4, 2021

You’re not writing to yourself, your program staff, or your board of directors. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. Have you written to one specific donor? .

Question 142

Question Donor Test Student 142

Whole Whale

SEPTEMBER 8, 2023

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Having monthly giving programs with regular donation reminders.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

OCTOBER 31, 2011

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

Design 251

Design Websites Practice Widget 251

Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. The automated welcome series is the front line in introducing your programs and staff, recruiting volunteers, and inspiring new fans. Image : denizya / Shutterstock.

Digital 36

Digital Marketing Game Headline 36

NetWits

NOVEMBER 5, 2010

Let’s say your organization has 3 primary service programs: animals, homeless and youth. And in our next eNewsletter we can use those queries to provide specific content, such as header images, which directly relate to what activity each constituent most enjoys.

Relationship 108

Relationship Personal Build Time 108

NonProfit Hub

DECEMBER 5, 2014

Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. Note the large image with interesting artwork that first grabs your attention. 2. Below in a gold box, you can read about the featured image and learn more about the singer, Stacy.

Causes 52

Causes People Slides Online 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Read on to learn how the World Food Program USA, Partners in Health, and The Mission Continues have customized one story for different platforms so they can reach more people with their impactful work. World Food Program USA: Rani’s Story. For the feature image, they used a photo of Rani looking directly at the camera.

Channel 247

Channel Sierra Leone Story Digital 247

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. test different images, ad copy, and targeting. topic, draft headline, and bulleted ideas to expand on.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Charback's witty post describes a fictional (but ripped from the headlines) situation of a corporate blogger who has to address a customer's negative, vocal, but accurate criticism on the customer's blog. The organization recently went through an extensive image/re-branding strategy.

Social Media 61

Social Media Media Remix Social 61

Michael Stein's Non-profit Technology Blog

JUNE 15, 2007

But the non-profit world is also full of accidental marketeers: people who are experts in their subject but struggling beginners when it comes to selling their organization's programs to donors. image originally uploaded as [link] This first half of June the blogosphere has been full of tips to help the accidental marketeer.

Headline 40

Headline Beginner Technique Profit 40

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online. By simply applying for the program , nonprofits can transform their digital presence. Without further ado, let’s dive in! What Are Google Ad Grants?

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. Web Widgets often but not always use Adobe Flash or JavaScript programming languages. Streaming Headlines or Other Content from other Blogs or Links. - What problem does a widget solve?

Widget 61

Widget Screencast Wikipedia Headline 61

Classy

APRIL 5, 2021

Use high-quality images or graphics to support your call to action. To get started, here are a few campaign elements we recommend: Create a clear custom headline . Their page draws donors in with a strong headline image and branded visuals. . Enable domain-masking to match your website branding. Consistency is key.

Campaign 64

Campaign Fundraising Strategy Headline 64

NTEN

SEPTEMBER 23, 2010

" Slate's Fresca initiative -- a program requiring its editorial staff to take 4-6 weeks to investigate and write up in-depth pieces -- found the same thing , netting millions of page views for its long-form journalism. " Why the Conventional Wisdom Is Wrong. " Think about your own reading habits. I certainly don't.

Web 70

Web NTEN Alternative Headline 70

Care2

MARCH 4, 2009

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Try to attach at least one compelling image to each page. Also try and use headlines, par"you" or "your" where possible. Otherwise, the world wont understand them.)

Social Media 38

Social Media Content Practice Web 38

M+R

JANUARY 26, 2023

<FirstName>, let me put it plainly: if we don’t reach our fundraising goal by midnight tonight, we may have to cut back on key programs in the coming months. Rip from the headlines The news is urgent, tangible, and real. We need your help to make sure we have the resources to stand up to Big Oil.

email 110

email Work Sound Hurricane 110

Nonprofit Tech for Good

MAY 18, 2020

Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes. There is no limit on the number of nonprofits who can be approved for the program, unlike traditional grants.

Google 331

Google Grant Guide Adopt 331

Get Fully Funded

JUNE 11, 2023

Don’t ask your donor to make a gift toward your food box program and buy tickets to the upcoming gala. They’ll skim through photos, images, and quotes that stand out. They may feel strongly that a section about a program needs to be worded differently, when it’s more likely to make a connection the way it’s currently written.

Fundraising 111

Fundraising Guide Mail Gift 111

Byte Technology

FEBRUARY 21, 2017

Doing A/B split testing is an absolutely ideal way to gauge your user base and basically see what makes them tick—what landing pages really garner attention; what headlines encourage them towards further exploration; and even what colors on your pages seem to be the most attractive and compelling.

WordPress 100

WordPress Test Site Plugin 100

sgEngage

MARCH 22, 2023

Fundraising could pay for all or part of your organization’s programming, salaries, and office expenses, as well as capital expenditures. Use striking images and give your page a compelling headline but keep all copy simple and short. There are two categories for individual gifts.

Fundraising 78

Fundraising Gift Nonprofit Raise 78

Get Fully Funded

AUGUST 1, 2022

Are you sending it to program participants or others? But be careful about including program participants because the information they need may make donors feel like outsiders or make the newsletter seem irrelevant to them (and that’s no good). Use headlines to let the reader know what to expect in each section. Good images.

Newsletter 124

Newsletter email Create Template 124

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. DO NOT misappropriate AI for human emotion.

FAQ 52

FAQ Language Model Nonprofit 52

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Summarize your list of activities, programs, and projects to add legitimacy to your cause and build trust with supporters.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Media Cause

JANUARY 18, 2022

Similar to the visually appealing and highly adaptive Responsive Display Ads, Google Discovery Ads use a combination of headlines, descriptions, and branded imagery to render natively across Google properties. Multi-Image Carousel Ads allow an organization to showcase multiple products, programs, and services—each with its own unique link.

Google 52

Google Digital Marketing Images 52

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? If you’ve brought them to this page by highlighting a special program, they should see that their money will fund that program. This visitor needs to see this program on the donation page. For example, look at the (anonymized) donation page below.

Donation 92

Donation Question Effective Test 92

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? If you’ve brought them to this page by highlighting a special program, they should see that their money will fund that program. This visitor needs to see this program on the donation page. For example, look at the (anonymized) donation page below.

Donation 41

Donation Question Effective Test 41

Nonprofits Source

MARCH 21, 2018

You don’t just have to send newsletters, or witty headlines to get your message across. Check out a list of curated resources to help you along the way: YouTube Nonprofit Program. Gone are the days of complicated programs with hundreds of features that require years to master. Downloading transparent images.

Social Media 109

Social Media Resource Marketing Media 109

Bloomerang

AUGUST 28, 2021

And most importantly, and I say this a lot, but she’s a friend of the program, for sure, and has been in your shoes. And I have a really neat program that I started in the pandemic as a very inexpensive low-cost way to give people some fantastic fundraising training. Susan is in my program. Compelling images to use.

Video 78

Video Fundraising Guide Test 78

Museum 2.0

NOVEMBER 16, 2011

MCA Denver ) or single rotating image (like JMKAC ). I wanted to be ruthless about homepage creep and avoid the "my program should be on the front!" A big image, big headline, large copy. Four or six features are highlighted, with no more than a couple of lines each and an image/icon.

Museum 43

Museum Websites History Arts 43

NTEN

MAY 27, 2010

Alt tags for images. If it is an image link, then ask them to make the alt text include your target keyword. Continued development of fresh and relevant content as well as modification of titles and other on-page factors should adjust for changes in your strategy as your program work -- and the online landscape -- evolves over time.

Search 65

Search Site Content Web 65

Neon CRM

JULY 14, 2023

Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures. Headline: Create a clear, compelling headline that covers the most important aspect of your message.

Public 52

Public Build Strategy Press 52

Bloomerang

SEPTEMBER 6, 2021

And here’s some headlines of some news I found. And with WhatsApp for business, you can like program automated messages so when you’re not online, you can program it to send a message and then get back to people when they come online or get them to, you know, whatever they need to do. You will like. You need a phone.

Community 64

Community Video Broadcast Phone 64