Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. Don’t rely too much on gimmicks or guilt.

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Lesson Fundraising Digital Test 59

Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. The automated welcome series is the front line in introducing your programs and staff, recruiting volunteers, and inspiring new fans. Image : denizya / Shutterstock.

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Digital Marketing Game Headline 36

NetWits

NOVEMBER 5, 2010

Let’s say your organization has 3 primary service programs: animals, homeless and youth. And remember, you have less than 1 minute to grab the reader’s attention when they open an email. You’re about to send out this month’s eNewsletter and you want to focus on a call to give, but which topic do you focus on? Enter Targeted Content.

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Relationship Personal Build Time 108

NonProfit Hub

DECEMBER 5, 2014

Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. Note the large image with interesting artwork that first grabs your attention. The layout is easy to follow, the colors are attention-getting and the content is engaging. But it works.

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Causes People Slides Online 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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Channel Sierra Leone Story Digital 247

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. test different images, ad copy, and targeting. topic, draft headline, and bulleted ideas to expand on.

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Online Tips Calendar Test 71

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online. By simply applying for the program , nonprofits can transform their digital presence. Without further ado, let’s dive in! What Are Google Ad Grants?

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Grant Google Guide Nonprofit 52

Michael Stein's Non-profit Technology Blog

JUNE 15, 2007

But the non-profit world is also full of accidental marketeers: people who are experts in their subject but struggling beginners when it comes to selling their organization's programs to donors. If you find yourelf doing more and more writing on behalf of your organization, you ought to pay attention to her blog, Non-Profit Communications.

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Headline Beginner Technique Profit 40

Get Fully Funded

JUNE 11, 2023

In short, you don’t have much time to catch your donor’s attention and get opened. 8 Keys to Writing the Perfect Fundraising Letter Your fundraising letter must quickly grab the reader’s attention, tell a story , and ask for a gift. They’ll skim through photos, images, and quotes that stand out.

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Fundraising Guide Mail Gift 111

Get Fully Funded

AUGUST 1, 2022

Are you sending it to program participants or others? But be careful about including program participants because the information they need may make donors feel like outsiders or make the newsletter seem irrelevant to them (and that’s no good). But hey, I’m sure you’ve opted out from things that just no longer captured your attention.

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Newsletter email Create Template 124

NTEN

SEPTEMBER 23, 2010

" Slate's Fresca initiative -- a program requiring its editorial staff to take 4-6 weeks to investigate and write up in-depth pieces -- found the same thing , netting millions of page views for its long-form journalism. " Why the Conventional Wisdom Is Wrong. " Think about your own reading habits. I certainly don't.

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Web NTEN Alternative Headline 70

Care2

MARCH 4, 2009

It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. 1) Get To The Point: When a user visits your website you have about 5 seconds to grab their attention before they click off. Try to attach at least one compelling image to each page.

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Social Media Content Practice Web 38

Byte Technology

FEBRUARY 21, 2017

In essence, it’s all about getting the most consistent and positive attention and building a loyal audience, no matter if the site is for a simple blog, a non-profit organization or an e-commerce concern. With it you can compare all sorts of different content, from themes to CSS variations to post titles and headlines.

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WordPress Test Site Plugin 100

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Bring attention to the various issue areas that your nonprofit is working to solve to emphasize your nonprofit’s purpose.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

Nonprofits Source

MARCH 21, 2018

They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. You don’t just have to send newsletters, or witty headlines to get your message across. Downloading transparent images. YouTube Marketing: The Ultimate Guide.

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Social Media Resource Marketing Media 109

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Erica Waasdorop makes a guest appearance on the Philanthropy for All blog to share a key insight she’s learned about the monthly giving: Every Monthly Giving Program is Tailor Made. You should.

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Story Nonprofit Social Media Content 54

DNL OmniMedia

OCTOBER 22, 2020

Without in-person events and amid increased competition for attention online, being able to reach, engage, and convert new donors online effectively is critical. Interlochen Center for the Arts (ICA) is a nonprofit educational institution dedicated to empowering students of all ages through high-quality arts and cultural programs.

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Websites Organization Nonprofit Site 52