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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Offer a monthly giving program to retain donors. Six out of every ten donors will stop giving to your organization next year, but you can nip this negative trend in the bud with a recurring giving program that automatically collects their preferred amount each month. Connect your mission to headlines donors care about.

Ideas 349
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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

You probably want a Programs page to provide details on what your organization does and maybe a page for Volunteers. All About Your Brand: Logo, Typography, Colors, Photos, and Tone What do you want the look and feel of your site to be? and it is communicated through your logo, typography, colors, photo style, and tone or voice.

Profit 124
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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

Component #2: A short paragraph that nudges the donor toward giving Once you’ve hooked people in with your headline, it’s time to fan the flames you’ve kindled in their heart with a very short paragraph designed to pull them in even closer. Your page should reflect your current programs, needs, goals, and campaigns.

Giving 119
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5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

The Science Behind Engaging your Supporters

If you’re ready to start improving your digital program through testing, here are five places to get started. There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form.

Test 84
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The Secret To Social Media Engagement: Kiss A Squirrel!

Beth's Blog: How Nonprofits Can Use Social Media

Craft good headlines. Here’s an excellent cheat sheet that can help you write more engaging headlines. Here’s more tactical tips from Upworthy: Find or create great content. Write at least 25 headlines —simply because your first one will likely suck. Avoid giving it all away in the headlines. Be visual. “If

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

Websites 243
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How to Up Your Digital Marketing and Fundraising Game in 2017

Tech Soup

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. The automated welcome series is the front line in introducing your programs and staff, recruiting volunteers, and inspiring new fans. Image : denizya / Shutterstock.

Digital 36