Remove Headline Remove Images Remove Program Remove Voice
article thumbnail

5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

Anyone else edit the content until it’s just the right number of characters so it looks just so with the background image? Repeated content, like blog posts, event listings, or even things like your programs or success stories. It’s tempting to try and keep your website pixel-perfect to the original design. 2) Assembly | Malala Fund.

Technique 327
article thumbnail

3 Strategies to create an effective nonprofit homepage

Candid

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Be sure to incorporate your nonprofit’s guiding principles and why these values are important to your cause on your homepage.

Effective 113
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

You probably want a Programs page to provide details on what your organization does and maybe a page for Volunteers. and it is communicated through your logo, typography, colors, photo style, and tone or voice. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about.

Profit 124
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” A relatable human voice connects.

Lesson 59
article thumbnail

10 Best Web Content Practices - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives. Try to attach at least one compelling image to each page. Also try and use headlines, par"you" or "your" where possible. Otherwise, the world wont understand them.)

article thumbnail

How-to: Edit for the Web

NTEN

" Slate's Fresca initiative -- a program requiring its editorial staff to take 4-6 weeks to investigate and write up in-depth pieces -- found the same thing , netting millions of page views for its long-form journalism. Ideally, one person at your organization will take on the role of editor, to help ensure a consistency of voice.

Web 70
article thumbnail

22 Email Ledes That Always Work!!

M+R

<FirstName>, let me put it plainly: if we don’t reach our fundraising goal by midnight tonight, we may have to cut back on key programs in the coming months. Rip from the headlines The news is urgent, tangible, and real. And by quoting an outside validator, you add an extra voice of authority to support your own message.

email 110