Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

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Grant Google Management Guide 52

Qgiv

JANUARY 25, 2023

Knowing who is visiting your website and what they’re looking at is important to the health of your organization. Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. What is Google Analytics 4?

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Analytics Google Guide Stream 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2019

This includes Google , Microsoft , SalesForce , Intel , IBM , and many other companies. Last year, Google made an open call to organizations around the world to submit their ideas for how they could use AI to help address these social challenges. Organizations want to prioritize responsibility but don’t know how.

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Google Challenge Report Impact 74

Whole Whale

FEBRUARY 9, 2024

After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)? A great tool for this is the Google Keyword Planner – part of the AdWords toolset. Study Seasonal Trends Another fantastic tool is Google Trends. Instead, we should focus more on what people need and are searching for.

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Strategy Tips Google Search 98

Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

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Google Grant Headline Tips 52

Byte Technology

MARCH 11, 2016

Too often, Craft notes, organizations stick with one “property” on Analytics but don’t allow for at least three separate views: a main view, a test view and a raw view. do not have e-commerce tracking set up in their Google Analytics accounts. Use Multiple Views.

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Analytics Google Digital Marketing 100

Get Fully Funded

MARCH 4, 2021

Organizations all over the country do their best to make the world a better place. At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. Whether you’re looking for a temporary boost or a long-term strategy, the Google Ad Grant may be right for you.

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Grant Google Nonprofit Skills 52

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. But for my social posts, I might set the medium to “organic”. You can also find UTM data in Google Analytics.

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Donor Track Campaign Facebook 294

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. If you’ve managed to get the grant for your organization, you deserve a hearty congratulations. Successful Google Ad Grant management includes the following steps: Assign a Google Ad Grant Manager.

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Grant Google Guide Nonprofit 61

Nonprofit Tech for Good

JULY 8, 2011

My guess is that 99.99% of nonprofits (or more) have not yet been invited to beta test Google+ ( sign up here ), but if you are a regular reader of Mashable, TechCrunch, or The Next Web, you might be feeling like your missing out on the fruits of being an early adopter (before the site is even out of beta – craziness!).

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Google Profile YouTube Adopt 229

Nonprofit Tech for Good

APRIL 23, 2023

There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. AI Chatbots—the Basic Tools You’ve heard of ChatGPT , but what about Google’s Bard or Microsoft’s new Bing (to name a few)?

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Content Calendar Language Social Media 352

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

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Create Strategy Associations Registration 169

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

Why does Google + launch new stuff when I’m on a book deadline !! The long awaited brand pages on Google + are here. I put a post out on Google + asking what nonprofits had set up pages and was able to identify 88 from all the responses and placed them in a open circle here. Jump now or wait?

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Google Gartner Hype Nonprofit 104

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits.

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Google Grant Guide Nonprofit 353

Nonprofit Tech for Good

JANUARY 19, 2024

” Then, create content that guides users through steps they can take, such as participating in local clean-up events or educational workshops your organization offers. You can tell Google or whomever what the image is about, which in turn will help your content get found. Over time, that can improve your organic ranking.

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Action Practice Tips Seattle 267

Association Analytics

OCTOBER 10, 2022

This is how you organize and describe your data. Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady. Let’s use email as an example. Easy Access to All Data.

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Analytics Marketing Taxonomy Module 169

M+R

JUNE 22, 2023

Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience. Once you’ve uploaded Scout Quest audiences into your ad platform, the next step is also very straightforward: Use those audiences to create your own lookalikes based on your super users and test them against other targeting options.

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Los Angeles Audience Google Channel 102

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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Search Alternative Social Social Media 59

M+R

MAY 31, 2023

Public Media Development and Marketing Conference (PMDMC) July 11-14, Atlanta Partner Sarah DiJulio and Vice President Rachael Wolber are headed to Hot-lanta where Rachael will be presenting “ Testing! Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. That’s it!

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Business Atlanta Chicago Benchmark 90

Nonprofit Tech for Good

AUGUST 16, 2019

If your organization is using generic or low-cost website hosting for WordPress, it’s likely you’re running into common problems: Your website’s pages and posts load slow. WP Engine’s one-click staging for testing plugins or new features. When it comes to technology, you get what you pay for. Your site can go down for days.

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WordPress Hosting Websites Web 247

Whole Whale

SEPTEMBER 26, 2023

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. The tool allows organizations to test and optimize content, understand confusing elements on webpages, and analyze user behavior.

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Analytics Google Analysis Case Study 52

sgEngage

JUNE 22, 2021

Examples of questions include: How did you come to be involved with our organization? Google Analytics Data Review. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing. Keep the test focused on one thing you want to learn.

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Method Research Test Analytics 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

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Analytics Google Digital Free 106

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

On Friday, I tripped down the rabbit hole of Google + field test with many other social media early adopters and nonprofit technology (#nptech folks) who were kicking the tires. Google + is Google’s new social sharing platform. Google+ will add to that competitiveness. I found it overwhelming!

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Google Community Social Stumbleupon 121

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. Every organization needs to take a slightly different approach. Test your messaging and creative. Think of a brand , any brand.

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Digital Program Tips Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

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Google Time Nonprofit Metrics 98

Media Cause

NOVEMBER 9, 2023

The Switch to GA4 + What it Means for Your Data Google launched Google Analytics 4 as a new generation of their analytics platform and sunsetted Universal Analytics, GA4’s predecessor. GA4 runs on machine learning from months of data gathering to then produce the pattern recognition and insights organizations can view and analyze.

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Analytics Data Tools Web 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

While this Peer Exchange starts off with best practices on Facebook, it is a means to a higher end: how to apply and integrate those principles into the organization’s broader children’s health communications strategies. Can Google + be a good platform for social change activists? Short answer: too early to tell.

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Google Change Social Adopt 116

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

Analytics 76

Analytics Museum University Google 76

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2011

Yesterday’s Yi-Tan call with Jerry Michalski was about Google +. Charles Warren who was on the Google + team was on the call. Google sees granular privacy controls as a way to spark more sharing because people will feel more comfortable and not just lurk. And, of course, the Facebook VS Google War has just gotten started.

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Google Hints Wikipedia gMail 90

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

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Fundraising America United States Track 84

.orgSource

AUGUST 14, 2023

Initially Bard, the underdog who I was rooting for, failed this test miserably. Bard is able to access and process information from the real world through Google Search. The C-Bot is the clear winner of this test. I conducted my own little experiment. In fairness, the blame probably falls on my lack of scientific rigor.

Language 221

Language Model Mongolia Training 221

Bloomerang

FEBRUARY 1, 2023

25+ Fundraising Apps for Your Nonprofit to Consider Fundraising apps can be powerful tools for raising more for your mission, but each one is different and will provide different benefits to your organization. It helps your organization work smarter rather than harder. Let’s explore both kinds of apps in the next section.

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Org Raise Tools Help 80

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Wrap-up Keynote Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI.

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Sponsor Associations North America Law 221

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

The platform war between Facebook and Google + officially launched with a press conference at Facebook announcing the new “awesome&# features including one click skype/Facebook integration for video chat. I watched live stream on Facebook and the real time snarky reactions coming across Google +. What a day! Analysis here.

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Google Skype Org Stream 95

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Having access to Google Analytics for your website is key to getting to the roots of the problem. So how do you tell if your website works on different devices? Give it a try!

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Websites Nonprofit Guidelines Phone 253

Kindful

AUGUST 28, 2023

Write tests & make sure they pass. You may be writing components or features from scratch, refactoring code, adding incremental improvements, writing and maintaining technical documentation, writing tests, and fixing bugs. Work closely with quality assurance team members to ensure code is tested well.

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Application Develop Web Tennessee 52