DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics! Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

Create 169

Create Strategy Associations Registration 169

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Internalizing and externalizing an organization-wide culture of philanthropy. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. There are simple steps that organizations can take to obtain even better results. ” What Determines the Performance of Your Google Ads Results?

Google 52

Google Results Websites Grant 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

Whole Whale

FEBRUARY 9, 2024

After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)? A great tool for this is the Google Keyword Planner – part of the AdWords toolset. Study Seasonal Trends Another fantastic tool is Google Trends. Instead, we should focus more on what people need and are searching for.

Strategy 98

Strategy Tips Google Search 98

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. We’ll get to that next.

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Donor Track Campaign Facebook 289

Whole Whale

SEPTEMBER 26, 2023

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making.

Analytics 52

Analytics Google Analysis Case Study 52

Media Cause

JULY 23, 2021

In Part One of our 75 Tips + Tricks to Optimize Your Google Ad Grant , we covered creating and structuring your account, target settings and selecting keywords. In this post, we’ll cover the following topics to help you optimize your Google Ad Grant account: Ad Copy + Extensions. Use Google’s Dynamic Search Ads (DSA) as well.

Google 52

Google Grant Headline Tips 52

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 76

Analytics Museum University Google 76

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Wrap-up Keynote Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI.

Sponsor 221

Sponsor Associations North America Law 221

Get Fully Funded

MARCH 4, 2021

Organizations all over the country do their best to make the world a better place. At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. Whether you’re looking for a temporary boost or a long-term strategy, the Google Ad Grant may be right for you.

Grant 52

Grant Google Nonprofit Skills 52

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. If you’ve managed to get the grant for your organization, you deserve a hearty congratulations. Successful Google Ad Grant management includes the following steps: Assign a Google Ad Grant Manager.

Grant 61

Grant Google Guide Nonprofit 61

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

M+R

JUNE 22, 2023

Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience. Once you’ve uploaded Scout Quest audiences into your ad platform, the next step is also very straightforward: Use those audiences to create your own lookalikes based on your super users and test them against other targeting options.

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Los Angeles Audience Google Channel 96

sgEngage

JUNE 22, 2021

Examples of questions include: How did you come to be involved with our organization? Google Analytics Data Review. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing. Social Media Engagement.

Method 77

Method Research Test Analytics 77

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits.

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Google Grant Guide Nonprofit 351

Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

Analytics 58

Analytics Web Resource Tutorial 58

M+R

MAY 31, 2023

Director of Data Analytics Theresa Bugeaud and Senior Creative Director Will Valverde will walk through the data and share what it all means for our public media friends. Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. digital strategies you can try for your next campaign.

Business 83

Business Atlanta Chicago Benchmark 83

Bloomerang

FEBRUARY 1, 2023

25+ Fundraising Apps for Your Nonprofit to Consider Fundraising apps can be powerful tools for raising more for your mission, but each one is different and will provide different benefits to your organization. It helps your organization work smarter rather than harder. Let’s explore both kinds of apps in the next section.

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Org Raise Tools Help 83

Connection Cafe

OCTOBER 30, 2017

Truly understanding your organization’s prospects and customer behavior can be the difference between successful and unsuccessful volunteer recruitment and fundraising campaigns. Isn’t it true that they are providing your organization with time and financial resources in exchange for value? Still not convinced?

Analytics 39

Analytics Volunteer Donor Google 39

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. GA4 is a data vault, not a reporting tool UA was equipped with about 30 out-of-the-box reports that were sufficient for many nonprofits and mission-driven organizations.

Time 72

Time Metrics Analytics Report 72

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. These solutions leverage predictive analytics to help anticipate future donor actions. Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs.

Tools 89

Tools Donor Fundraising Survey 89

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 76

Fundraising America United States Track 76

Connection Cafe

JULY 18, 2011

This post is the fourth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. In its default state, Google Analytics tracks all activity on your website.

Analytics 48

Analytics Google Profile Metrics 48

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Having access to Google Analytics for your website is key to getting to the roots of the problem. So how do you tell if your website works on different devices? Give it a try!

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Websites Nonprofit Guidelines Phone 250

Whole Whale

JANUARY 18, 2021

Test test test! Here are some of the things we do during the test period: In house testing – grab a bunch of people from your company to browse through the website and find bugs. Google Analytics Migration. PRE LAUNCH CHECKLIST. We cannot stress this enough! Plan redirects. Check 404s.

Site 52

Site Map Google Test 52

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard.

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Report Web Analytics Comparison 251

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

Google 98

Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. What’s elevator speech for the organization, he campaign and your role. Analytics really do tell stories!

Analytics 99

Analytics Interview Story Phase 99

sgEngage

JULY 13, 2021

My team and I like to conduct card sort tests to help define the navigation for a website. Understanding how constituents would organize your content gives clear insights into the best structure. Some examples: Your organization works globally and thanks to a recent grant, you’re able to offer services in a new country.

Websites 105

Websites Structure Template Design 105

Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Start by creating a statement that highlights the challenge your organization aims to solve (and why your audience should care).

Campaign 98

Campaign Communication Channel Measure 98

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. Is it just a fad?

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Model Italy Generation Test 73

Qgiv

JULY 28, 2021

And you may be wondering what a mobile giving program could look like for your organization, or if focusing on mobile donations is the right strategy for you. This will give you the data you need to gauge how open your donors are to engaging with your organization through text message. As you know, no two organizations are the same.

Mobile 52

Mobile Question Data Help 52

Forum One

JUNE 10, 2021

It might sound like a lot of work, but small steps could make a big difference in turning website visits into donor conversions, and mission-driven organizations have a lot to gain by spending time on personalizing their fundraising appeals. What data can you review to assess the current state of online giving to your organization?

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Personal Online Giving Oregon 49