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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . With concrete retention strategies, you can make the most of increases in new donors.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Retention and engagement: the importance of investing in content personalization

fusionSpan

It’s true that there are powerful, complex and expensive personalization tools out there, like Optimizely and Google Optimize. There are cheaper and less complex tools available, such as WordPress plugins, and these give you an easy way to set up some success metrics and see how it goes. Consider membership renewals, for example.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Some common ways to convert new members are through membership applications, landing pages and whitepaper downloads with events set up and tracked via Google Analytics 4 (GA4).

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Love At First Sight: Getting To The Heart Of Fundraising With Effective Reporting

Bloomerang

Modern CRM reporting is crucial for several reasons, namely because the right reports will help you: Evaluate performance: Get a bird’s-eye view of your organization’s fundraising efficacy by analyzing key metrics like donation amounts, donor engagement, and campaign success. A good vendor will help you with all aspects of the transfer.

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