Google Analytics and Benchmarks: HAWK
M+R
APRIL 16, 2024
We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.
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