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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed.

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How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . With concrete retention strategies, you can make the most of increases in new donors.

professionals

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

The higher your business ranks in Google search results, the more likely people are to visit your website and invest in your products or services. Here is an example of how and omnichannel campaign would look: Discovery: A client uses Google to search for a pet trainer in their area, and one of your paid ads is listed as the top result.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? Some common ways to convert new members are through membership applications, landing pages and whitepaper downloads with events set up and tracked via Google Analytics 4 (GA4).

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Start with benchmark data.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.