How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . Start tracking your retention rates.

5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.


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5 Ways to Use Donor Data to Increase Retention

NonProfit Hub

Using your donor management system, you can generate custom reports that highlight metrics that are crucial to your cause. The post 5 Ways to Use Donor Data to Increase Retention appeared first on Nonprofit Hub. Donor Retention FeaturedThere’s no easy answer when it comes to the age-old question of how to improve nonprofit fundraising outcomes. Making strategic decisions for your cause takes time, effort and experience.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Donor retention by the numbers: you’ve got questions, we’ve got answers. QUESTION: Where can I get benchmarks for retention by sector?

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. It needs to be combined with the other metrics to provide value. 5) Retention.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

Strategies to Increase Nonprofit Donor Retention Rates


Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Guess what the nonprofit donor retention rate is? Between 2006 and 2011 donor retention rates decreased about 10%. Marketing Research Metrics Online Fundraising Trends

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Most individual email metrics have continued to decline. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.” The donor category with the highest retention rates from last year were mid-level donors who gave between $250-499, so it is particularly important for nonprofits to develop strong, multi-channel strategies for retaining this group of supporters.

On Social Media Metrics


Kristi had a good question on my recent Quote of the Month post about metrics: "I get that, about page views, I really do. It seems like a reasonable first step until you can bring some other info to the table (like evidence of recruitment/retention or contributions from members)." As it happens, I've just heard of this Social Media Ad Metrics Definitions document written by the Interactive Advertising Bureau. Tags: metrics

Donor Retention or Acquisition: Which One Should You Focus On?

John Haydon

Which metrics do you value? Many of our metrics seem to weigh heavily on the side of acquiring new donors, new names for the list, new event attendees. Online Fundraising donor behavior donor relations donor retention social media strategy This is a guest post by Annie Lynsen of SmallAct. I came across an article on Lifehacker today about applying the “80/20 rule” to networking.

3 Nonprofit Success Metrics That Your Organization Needs to Be Tracking

NonProfit Hub

Assessment occurs through the use of success metrics, otherwise known as key performance indicators (KPIs). Nonprofits don’t have trouble finding success metrics to use. ● Both of those suggestions have their place in the nonprofit community as KPIs, but they’re not starter metrics. When you are just beginning to perform evaluations like this, you want to lead with metrics that reveal the most about your nonprofit’s performance overall. This metric is a biggie.

Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019


The Long-Term Value Report takes into account the cost of acquisition, the cost of subsequent solicitation, and retention from year to year. For each fiscal year, you will see helpful metrics like the donor count, the average gift, and the net revenue.

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Social CRM Use Case 2: Socializing educational content for member retention


Socializing educational content for member retention. ROI = reduction of costs for creating new content by surfacing existing content; extending the life of existing content; increasing retention rates attributable to educational value of the association membership. Tracking of metrics: sign-in, views, discussions, renewals, new webinar registrations. What other possibilities have you seen for member retention using social media around educational content?

What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

The world is going to face economic challenges and there are various key metrics to monitor as this happens. Monitor your metrics – just as an organization has donor trend analysis in the past, there have always been events that cause big swings from year to year, whether it be an emergency for the international relief sector or an election for an advocacy organization. These events can cause a metric like retention or new donor acquisition to swing up and down.

Online Fundraising is Growing, but other Key Web Metrics Suffer [INFOGRAPHIC]

Connection Cafe

Paying attention to sustainer giving, website traffic, email response rates and other key metrics is an important part of creating a successful online fundraising program. Online Fundraising Blackbaud Donor Acquisition donor retention fundraising Online Marketing Benchmark Study for Nonprofits Online fundraising continues to shine, but there’s more to the story. According to Giving USA, charitable giving grew to an estimated $316.23 billion dollars in 2012.

npVOICES – Episode #6

Connection Cafe

In this episode… - Roger Craver with The Agitator and DonorTrends discusses donor retention and loyalty. Amy Braiterman with Blackbaud talks about key trends and metrics in peer to peer fundraising. Research & Trends Arts & Cultural donor retention event fundraising npVOICES Peer to Peer Fundraising retention npVOICES goes deeper into topics that matter in the nonprofit sector. We hope you’ll listen, comment, and share.

Facebook Metrics: Measuring the ROI of Friendship?

Beth's Blog: How Nonprofits Can Use Social Media

Just when I started to feel comfortable with understanding what metrics I might use for blogging, this comes along. A model for metrics and applications. However, the model may be applicable to s ocial media strategy and metrics. based on what was discussed in a recent interview with Dave McClure about a class called "Create Engaging Web Applications Using Metrics and Learning on Facebook??? Retention - email and other things to get them to return.

Understanding the Reasons for Nonprofit Donor Churn

Connection Cafe

If those are the metrics they used to measure the worthiness of your charity for their money, then failing to meet those expectations after the first donation is bound to create a drop-off in donors. The main reasons for donor churn are different for every nonprofit, but there are some general strategies that can improve your overall retention rate: Gather your data . Compare it with your future donor retention rate to measure the effectiveness of the strategies you implement.

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50 Fascinating Nonprofit Statistics

Connection Cafe

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks. Research & Trends charitable giving Donation Forms donor retention email lists eMail marketing fundraising Multichannel nonprofit not-for-profit online giving Social Media stewardship

Lynne Wester : The Four Pillars of the Donor Experience

NonProfit Hub

We have a huge problem facing our sustainability in nonprofits and that is donor retention. With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. Focus on retention as one of your most important metrics for success. Donor Retention Featured

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Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. How Do I Use Metrics with My Event? Metrics are by no means a substitute for creating a great experience for peer-to-peer event participants.

How and Why to Survey Your Donors

Connection Cafe

And, this translates into big donors, and a good retention rate. You don’t have to create an elaborate retention strategy to obtain great results. CRM Metrics & Measurement By Laura Iancu, Have you asked yourself: Why do people get involved with your organization? The reasons behind their decision can tell you lots of things. Moreover, do you try to see if they are happy with the choice they made?

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Show The Love: Thoughtful Engagement to Retain Donors [eBook]

Connection Cafe

What happens when 14 nonprofit experts come together to share tried-and-true donor retention strategies, tips and ideas? You end up with an extremely useful resource for any nonprofit professional looking to improve donor retention rates. And we all know that improving retention rates is crucial to long term success, so much so that it might possibly be the single most important fundraising metric of them all. Chapter 11 : Using Social Media to Improve Donor Retention.

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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Combat the challenges of donor retention? So far in 2014, Third Sector Labs has run a number of webinars focused on topics such as fundraising strategies, technology, donor data, and donor retention. Rather, outcome or program related metrics represent only HALF of the data in a donor relationship equation. Big Data CRM Data Cleaning Data Management bad data big data database donor data donor retention fundraising fundraising mistakes

A Message from Your Donors: Wish You Were Here

Connection Cafe

The subject which I was asked to write about was donor retention and, seemingly, these two things should really have nothing in common. At its core, Wish You Were Here is really just about peoples’ inabilities to engage with one another, which is entirely relatable to the way in which donor retention is often approached. And, if we were to be more engaging, what would that do to our donor retention rates? So, what do we do to shift the focus to donor retention?

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The Secret to Raising $1M During Your First-Year Fundraising Event

Connection Cafe

Taking this idea one step further using the metrics available in the P2P Fundraising Benchmark report , I can extrapolate that the average funds raised per participant at $31 will ultimately result in ~$400K. Volunteers lead to retention. Nonprofit Fundraising Event Participants Event Strategy fundraising events Leadership Volunteers p2p Peer to Peer Fundraising retention volunteersYou’ve probably heard it said that the first million is the hardest.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


Even though online revenue grew last year and the year before, every individual email metric declined. With using tools like digital ads, it’s important to use these metrics to figure out how these ads play into your acquisition and retention strategies. Donor retention is still a challenge for most nonprofits. The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs.

Interview with a CRM Expert: Business Intelligence

Connection Cafe

So it turns out retention is key to growing the top line for many organizations, and we can leverage our data to achieve this. CRM Emerging Trends Metrics & Measurement Planning Selection Analytics business intelligence fundraising strategy I’m so excited to kick off my “Interview with a CRM Expert Series” and particularly pumped that we get to start with one of my favorite topics: BI, a.k.a. Business Intelligence.

Attention All Shoppers: Online Fundraising Metrics Are In!


Take a look at this chart from the report: The lower retention rate drags down the lifetime value of online-acquired donors, as per this chart: So, while we're busy chasing down those high-value online donors, they may be costing us more in the long-run. While retention rates have been lower, there are opportunities and questions we still need to address.

How to Access and Use Big Data in the Nonprofit World

NonProfit Hub

He is the founder and CEO of Metric Insights. The key is knowing which metrics you want to track, which programs are the most important to measure and how skilled your workforce is in using these BI tools to do so—including which skills you’ll need to teach them. Good metrics to begin with for any nonprofit include the number of revenue sources you have, how many donors are renewing and your revenue growth rate. Marius Moscovici is a guest contributor for Nonprofit Hub.

How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting. Benchmarking also helps you identify and track key fundraising metrics. Now you have the metrics to report on performance—what’s next?

Looking to Be More Data-Driven? For Nonprofits, KPIs Start with Goals

Connection Cafe

In fact, companies with digitally literate board members significantly outperformed their peers on key metrics. All this technology and data have made it possible for nonprofits to use a range of metrics to measure growth and performance. If you’re just figuring out how to make the most of new technology, thinking about KPIs, fancy metrics and “going digital” can be overwhelming and seem outside of the scope of your organization. Not all metrics are KPIs.

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How to Stop Donor Attrition and Track Relevance

NonProfit Hub

It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book. Unfortunately, many fundraisers accept low donor retention as a fact of life. Craver has unpacked the answers to many of the challenges nonprofits face with attrition such as shifting the fundraiser’s focus to what matters most to donors, overthrowing retention barriers, responding efficiently and more. It’s called “retention.”

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Organizations: Learn to Connect the Dots


A new study of 244 nonprofit participants by Avectra and NTEN show that nonprofit organizations are either tracking a lot of engagement metrics ranging from email open rates to activity on Facebook or don’t do it all. Unfortunately, many of the organizations tracking engagement metrics are not applying the data to make informed decisions about their programming, online strategy, fundraising, and outreach.

Shaping your Fundraising Strategies with the 2018 donorCentrics®Alumni Giving Report

Connection Cafe

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . Unlike some metrics in this analysis, there is little difference between public and private institutions. .

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It’s that time of year: your 8-step fundraising data checklist

3rd Sector Labs

5 – Donor retention. Improving your donor retention metrics even a few percentage points can make a world of difference in your long term fundraising success … and stability. We co-hosted a webinar on donor retention with DonorTrends , and followed up with a Q&A blog post. Run your numbers, and make improved donor retention an actionable goal with this year’s appeal. September has arrived. Kids are headed back to school.

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5 Sustainability Trends to Watch Out for in 2021

Nonprofit Marketing Insights by GlobalOwls

By keeping up with these trends, you will be able to provide value to your donors and experience higher retention rates. Increased Reliance on Engagement Metrics. 5 Sustainability Trends to Watch Out for in 2021. The world is moving at a rapid pace and we need to keep up.

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The sgENGAGE Podcast Episode 141: Engaging & Retaining New Supporters with a Long-Haul Approach

Connection Cafe

The success Aubrey has seen with the long-haul fundraising model she developed for fundraising and patron retention. Examples of the wrong types of metrics organizations often focus on. Traditionally, arts and cultural organizations start fundraising after someone buys their first ticket. But is that the best approach for long-term success? What if organizations waited and took a more methodical approach?

5 Steps To Collecting Better Donor Data


One of the most important statistics to glean from this whole process is your donor retention rates, or, the number of donors who donate to your nonprofit each year. Here is a guide to help you effectively calculate donor retention rates. Now that you’ve collected pertinent data, and discovered some interesting metrics, your nonprofit has the opportunity to ask and answer some important questions. How does last year’s first time donor retention compare to last year?

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How Nonprofits Can Build Better Relationships – An Interview with Chris Brogan

John Haydon

Focus on two metrics that really matter. We talk about increasing donor retention and a bunch of other useful stuff. In this video, Chris Brogan ( co-author of The Impact Equation, Google+ For Business, Trust Agents ) and I talk about how nonprofits can: Make good first impressions online. Make donating, subscribing and volunteering easier for humans. Subscribe to get the second half of this interview via email.

5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. First Year Donor Retention is 29.3%

Top Tips for Volunteer Recruitment During COVID-19

Connection Cafe

Take advantage of data automation to pull key metrics from your database and personalize your email communications with volunteer names and other top details. Prioritize volunteer retention.

#13NTC Session: Does Social Media Make Cents? An Expert Panel in Social Media Fundraising


Is “dollars raised” the right metric for social fundraising? What about retention? #13NTCcents. That’s the hashtag we’ll be using when I start talking about the impact of social media on fundraising with John Haydon , Farra Trompeter from BigDuck, Carie Lewis from HSUS and Casey Golden from SmallAct at #13NTC. If you’re at The 2013 Nonprofit Technology Conference we’d love for you to join us > [link]. It’s going to be a great time!