How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit
Nonprofit Tech for Good
MAY 13, 2022
Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. They simply refer to tags that can be added to any URL.
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