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Lead Generation: On-platform Forms vs. Website Forms

Media Cause

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters.

Create 169
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Solutions Day 2023—Beyond Answers to Insight

.orgSource

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. One of the biggest is whether AI-generated content is protected by copyright law. Another is how fair use applies to AI-generated content. Generative AI technology continues to be a cause for optimism and concern.

Sponsor 221
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, this is not a universal rule.

Practice 239
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Predictive modeling reveals future outcomes and trends with greater accuracy than traditional methods, enabling proactive decision-making and change management. Take a Test Drive You might think the combination of AI and data is a superpower reserved for corporate behemoths. Not necessarily so. How the music business is evolving.

Data 221
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Are we building the Candid tools you need? 

Candid

We believe that the only way to succeed is to be in continuous dialog with our users as we create our next-generation Candid platform. We begin by researching how fundraisers, funders, and others keen to assist nonprofits approach their work, how they interact with technology, and what they like and don’t like.

Tools 64
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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. To answer these questions and put experts’ advice to the test, I decided to ask my peers. For example, our preference for video content rings true. Invest in Instagram.

Advice 85