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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

Traditionally, fundraising has relied on old methods. It predicts outcomes and personalizes interactions with prospective donors. They generate data-driven donation asks. These include online donations, event attendance, and interactions. They also help to generate personalized donation asks. Segment your donors.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Qgiv found that peer-to-peer was the driver for 50% of new donor interactions. This generation of donors, born between 1997 and 2012, are excited and passionate to support the missions they care most about. A study from Forbes found that over half of Americans prefer to use digital wallets as a payment method.

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Lead Generation: On-platform Forms vs. Website Forms

Media Cause

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

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Why An All-in-One Giving Platform Is Key To Your Success

Bloomerang

Carmen Wampler-Collins, Pride Center Coordinator at the Lexington Kentucky Pride Center , underscores its impact: “This next generation of our nonprofit CRM is key to making us successful. It’s helping us build a fuller picture of our interactions, which is invaluable.”

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

One of the biggest is whether AI-generated content is protected by copyright law. Another is how fair use applies to AI-generated content. Generative AI technology continues to be a cause for optimism and concern. Both initiatives increased engagement and generated new revenue streams. Sponsored by WorkerBee.TV

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters.

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