Remove Generation Remove Influence Remove Mind Remove Research
article thumbnail

6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. It’s reasonable to focus on older donors, specifically members of the Silent Generation and Baby Boomers because together they account for almost 70% of total dollars given in the United States.*

article thumbnail

How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. It requires more effort and research to plan your own itinerary, find local experiences, and connect with the culture. Collaborate with partners and influencers.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, if your nonprofit works in environmental conservation, use a keyword research tool to identify common questions like “how to support local environmental initiatives.”

Action 267
article thumbnail

What is Sponsored Content and How To Make It (The Right Way)

Association TV

Yes, we were just as surprised as you that BOTOX ® is, in fact, a treatment option for migraines – further research indicates it’s pretty effective too (Allergan did not pay us to say that, by the way). So now that You know what it is, why should your association Generate sponsored content? Balance is key.

Sponsor 276
article thumbnail

How Can Nonprofits Attract the Next Generation of Donors?

ASU Lodestar Center

The act of charitable giving is here to stay, but the nature of giving is constantly evolving with generations. Although every donor is different, research has been conducted to determine commonalities among generational giving. So, how can nonprofits lock in this next generation of donors?

article thumbnail

100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Research the steps needed to create a direct mail fundraising program (e.g. your neighbors. your family members.

article thumbnail

5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Partnering with an influencer. Demographics.

Game 52