Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors.

Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. The Untapped Potential of Influencers. Your social media influencers are power users who represent your institution online.

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How Can Nonprofits Attract the Next Generation of Donors?

ASU Lodestar Center

The act of charitable giving is here to stay, but the nature of giving is constantly evolving with generations. Although every donor is different, research has been conducted to determine commonalities among generational giving. Cause, Influence, and the Next Generation Workforce (pp.

Does Gender or Generation Matter More?

Connection Cafe

As we are out sharing and discussing the results of research into “The Next Generation of American Giving, ” we’ve been asked why we did not include any breakdowns by gender? The one thing we did see, and it is not pronounced, is there are some differences around the importance of relationships/influence of peers. As my 21-year old daughter often reminds me, “that’s today, I might change my mind tomorrow Author: Tad Druart.

Does Gender or Generation Matter More?

Connection Cafe

As we are out sharing and discussing the results of research into “The Next Generation of American Giving, ” we’ve been asked why we did not include any breakdowns by gender? The one thing we did see, and it is not pronounced, is there are some differences around the importance of relationships/influence of peers. As my 21-year old daughter often reminds me, “that’s today, I might change my mind tomorrow Author: Tad Druart.

How to Generate Association Revenue Through Grants – It’s Easier Than You Think


We need to do more fundraising and generate more revenue.”. Be wherever the influencers and people with access to grant monies are. When you begin writing a grant for your association, there are a few basic rules to keep in mind. By Amy Gitchell, GrowthZone AMS. “We

[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers.

PostSecret: Lessons in Meaningful User-Generated Content

Museum 2.0

But today I had an experience that reinvigorated my love for and belief in tangible projects that can fill museums with content that is user-generated, shared, and explored. When you read a card that says, “I’m still in love with who you used to be,” where does your mind go?

From a Millennial: If You Give Us Bold and Robust, We’ll Share It With The World.

Connection Cafe

Suddenly, we were all a part of this incredible, mind-blowing experience. I had to share what was happening with my circle of influence in hopes that maybe – just maybe – one person would see this masterpiece and buy this cup of coffee too, only to have his or her life impacted forever.

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A Nonprofit’s Guide to #GivingTuesday and End of Year Fundraising

Connection Cafe

In this post, I will cover: Advanced social influencer engagement for Giving Tuesday. Social Influencer campaign strategy optimization. Social Influencer Campaign for Giving Tuesday. What are Everyday Influencers? Why target Everyday Influencers?

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How To Avoid Becoming Addicted To Your Mobile Phone

Beth's Blog: How Nonprofits Can Use Social Media

Checking in generates cortisol, the same stress hormone that made primitive man anxious and hyper aware of his surroundings so he would not get attacked by a saber tooth tiger. Mindfulness Mobile

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Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN


What has been missing is information that how different generations learn about, engage with and donate to charitable organizations -- until now. Chart 1 below shows that the next generation of donors, Gen X and Boomers are truly multi-channel. Tad Druart, Convio.

The Nonprofit Fundraising Strategic Plan Guide


Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Generating and maintaining prospect lists.

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The 2016 - 2017 Best Nonprofit Conferences Calendar


Social Capital 2017 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships.

9 Ways Social Media Can Help Nonprofits Ignite Supporter-Led Advocacy

Connection Cafe

A new generation of advocates are making their voices heard and are ready to do more than just speak up – they’re ready to act and to lead. Identify + Activate Your Social Media Influencers. Mobilizing these “everyday” influencers can have an enormous impact on your reach and success.

Art Brings People Together: Measuring the Power of Social Bridging

Museum 2.0

Our theory of change posits that when we develop projects that bridge “unexpected connections” between diverse people and ideas, people build understanding and social capital with community members from different cultures, generations, and backgrounds.

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Adventures in Artist-Driven Public Engagement: Machine Project at the Hammer Museum

Museum 2.0

As Mark noted in conversation with collaborator Chandler McWilliams (page 116): One of the things that I found working with the Hammer is that, because it is a challenging space to navigate, there was a lot of anxiety that generated for the institution.

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The Fundraising Trends of 2019 You Don’t Want to Miss

NonProfit Hub

Focusing on Generation Z. In recent years, there has been a new generation joining the workforce. It’s called generation Z ? Up your game in 2019 and adopt strategies that resonate well with generation Z. Active social media usage and working with influencers.

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Social Media’s Double-Edged Sword Can Cut Your Way Twice

Connection Cafe

And while this, itself, is a useful finding, after learning that our priorities are not on everybody’s mind, we still want to learn what they think about it. To find the best influencers, I like using Sometimes double-edged swords cut both ways in your favor.

Using Social Science to Strengthen Your Fundraising

NonProfit Hub

They focus on spending time to move their audience into a favorable frame of mind before presenting the call to action. Because we ascribe great importance to whatever captures our attention first in an interaction, and it tends to frame and influence our subsequent response.

Purchase Power: Translating Buying Behaviors into Potential Donor Dollars

Byte Technology

Whereas older generations still respond well to direct mailers, slightly younger people prefer email campaigns, and still younger individuals react to strong and engaging social media efforts.

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4 Ways to Use Facebook to Engage Millennials in Your Cause

Connection Cafe

As the first generation to grow up with modern technology so easily at our fingertips, Millennials have reengineered the way information is delivered and consumed. and “Generation Me”—self-focused and often seeking instant gratification, even if it’s in an altruistic way.

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What Makes an Innovative Idea Actionable?

Museum 2.0

There's a whole section of this blog called Unusual Projects and Influences. But I also remember the first time I participated in a RIG (Rapid Idea Generation) session with Julie Bowen, then of the Ontario Science Centre, at a conference in 2004.

Community Matters, Even at SxSW


South by Southwest reinforced the true value of connecting like-minded groups in person — particularly in our field. My first South by Southwest experience was three years ago, when I wandered from panel to panel, seeking like-minded folks, intent on using technology for good.

Confessions from a Donor: I Didn’t Donate for 10 Years, but Now I’m a Sustainer.

Connection Cafe

Even though I get my news every morning from the great Morning Editions hosts, Steve Inskeep, Renee Montagne and David Greene and spend my days listening to This American Life, Wait Wait Don’t Tell Me and TED Radio hour, it’s never really crossed my mind to donate. What influenced me to become not just a one-time donor but a monthly donor—a sustainer? It was created with one demographic in mind: Millennials. Are other generations catching on?

How Citizen Powered Movements Will Lead Social Change in 2017 

Connection Cafe

Cause minded individuals are now taking the initiative to create their own change and rally support…and their efforts are working. In terms of influencing policy, the Sanders example also highlights an important shift in how people want to engage or be organized.

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The One-Size-Fits-All Donor Model Is so Last Century

Connection Cafe

At bbcon 2015 , some of the top minds in the nonprofit industry came together to present Big Idea sessions. The concept of one-size-fits-all fundraising has been outdated for many years, especially when considering the growing power and influence of women donors. .

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Valuable Fundraising Lessons We Learned in 2017

Connection Cafe

The Millennial Mind, Heart, and Wallet. Another vitally important transformation is the integration of a new generation into the workforce and society and what that means for your organization.

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Lowering the ‘Giving Barrier’ for Millennials

Connection Cafe

Although millennials are clearly seeking a more meaningful life , my hypothesis is that we’d like to do so without seriously inconveniencing ourselves, more so than previous generations.

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Millennials are Raising the Bar


———– The Millennial generation grew up with unparalleled abundance. Not a lot of generational authors mention this. They tend to focus more on the influence of the internet and social media, which is, of course, understandable.

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How to Train and Develop Millennials


Since millennial buyer behavior is so vastly different than what traditional advertising channels can influence, understanding the demographic completely, is vital. Without going too far into a tangent, this generation is simply very different from what organizations are used to.

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Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

This strategy generates excitement around the cause connection, and it helps the brand benefit from the “halo effect” (gained via social media impressions and partnerships.)

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Understanding What Motivates Millennials to Give to Your NPO

NonProfit Hub

Understanding the new up-and-coming generation is a little like learning a new language—and I’m not just talking about deciphering their slang. This has been true from generation to generation. Keep this in mind when you think about looking for your next generation of donors.

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The 2016 Best Nonprofit Conferences Calendar


Get ready to learn from some of the best analytics minds out there. It will bring together the practitioners, scientists and creative minds of behavior change to discuss the science and technology of change.

Hold the Phone! If You’re Not Mobile, You’re Missing Out

Connection Cafe

However, it’s not just our daily lives that are being influenced by mobile. Mobile devices are now influencing our sector in a major way. It’s easier than ever for donors to give instantly when a nonprofit’s mission is top of mind. Research on trends in millenial giving indicate that nonprofits need to focus a lot on tapping into younger generations and cultivating those relationships.

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Proven Tactics to Recruit, Retain and Unleash Millennial Talent


More than previous generations, Millennials are ready to work independently if their needs go unmet by a traditional organization. 78% of Millennials are strongly influenced by how innovative a company is when deciding if they want to work there. Guest post by Ryan Jenkins.

I heard it on the news

Connection Cafe

Our Next Generation of American Giving report also reinforced that – Mature donors first reported that they learned about the charities they support through direct mail (35% of them). Where do different generations learn about nonprofits they support? Author: Tad Druart.

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Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth


During one of the most exciting periods in NASA's history, some of the toughest, most mission-critical work was being done behind the scenes by the astute minds of Johnson, Vaughn, and Jackson. Artemisia Gentileschi, a shero of the ancient times, was an Italian painter and is considered one of the greatest and most progressive artists of her generation. she·ro (pl. sheroes) : a woman regarded as a hero.

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Org Charts: Social Networking for the At-Work Set

Museum 2.0

I want great visualizations so I can see which committees influence which bills and which senators are big players across the board. Check out They Rule , on which you can view and generate maps (circa 2004) by linking influential people to the institutions whose boards they are on.

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Leveraging Crowdfunding Technology for Cause Marketing

Connection Cafe

This strategy generates excitement around the cause connection, and it helps the brand benefit from the “halo effect” (gained via social media impressions and partnerships.)

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Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In many cases, obtrusive research designs influence the behavior we seek to understand. We also developed ways to study subject unobtrusively, so that our research design would not influence the outcomes. Had the campaign known how to talk about the issue using the same frame as its audience, they would likely generate much more engagement. It provides the ability to respond immediately , engaging people when their mind is freshly focused on the issue(s).

For CSR, 2019 is the Year of the Employee

Connection Cafe

More than just a buzzword, cross-sector experience is essential to developing the next-generation of leaders because it allows individuals to work within a system while also changing it.

Get LinkedIn or Get Left Out: Using LinkedIn Effectively


Although many organizations will want to reach out to customers and members through Twitter and Facebook, LinkedIn is a preferred choice for making more professional connections with like-minded people. You don’t generate revenue without having a strong focus on sales. LinkedIn’s Groups feature makes it easier for businesses to do so by connecting them with like-minded individuals.