article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To be successful at email marketing and fundraising, nonprofits must regularly attempt to re-engage unengaged subscribers.

email 334
article thumbnail

How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

Artificial Intelligence (AI) fundraising may seem like no more than the newest philanthropy buzzword. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In reality, many nonprofits like St.

Tools 85
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your End Of Year Fundraising Questions Answered

Bloomerang

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Let’s dive into the poll data. I was floored.

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Creativity matters only if it sells.

Lesson 59
article thumbnail

Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Is it easy to join your mailing list? As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff.

Strategy 142
article thumbnail

Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

Qgiv’s Generational Giving Study focuses on the information that nonprofits need for current and future fundraising. Direct mail is still important One shocking finding is how important direct mail is to fundraising. They share the stage with Baby Boomers who also prefer direct mail communication.

article thumbnail

How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website. Despite the downsides, Facebook can be a powerful fundraising tool.

Facebook 124