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No, Your Direct Mail Campaign Isn’t Relational Mid-level Fundraising

NonProfit PRO

There is some incredible work being done through direct mail, but direct response strategies are not a relational approach to your mid-level programs. Here, I break down each of the needed mid-level fundraising program elements.

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Inflation Demands Fundraisers Intelligently Rationalize Direct Mail Volumes

NonProfit PRO

Fundraising is facing its most significant threat in years thanks to inflation. Given the impact of direct mail on the donor, it’s more important than ever to secure a new level of insight and operating discipline. Here are two critical decisions your nonprofit should discuss regarding direct mail.

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Direct Mail Fundraising During the Great Paper Shortage

NonProfit PRO

Direct mail is a vital component to fundraising. However, we continue to face paper shortages that will last well into 2023. As you approach the big fall and end-of-year push, here are five tips to ease the paper situation.

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Increase Donations With Strategic Direct Mail Campaigns

NonProfit PRO

As we move into the last five months of the year, nonprofits are gearing up for a busy fall and winter fundraising season. With that in mind, it’s time to lay out your strategy for your direct mail campaigns to increase your donations.

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The Secrets of Direct Mail for Nonprofits

NonProfit PRO

Fundraising is the biggest challenge nonprofit organizations face. One of the most effective methods of marketing for nonprofits is direct mail. . There are, however, tried-and-true methods that are essential to the success of a campaign.

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Should You Use Stamps on Your Direct Mail?

NonProfit PRO

What is a fundraiser to believe? Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn't matter.

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Direct Mail Innovations to Test in Your Next Nonprofit Campaign

NonProfit PRO

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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