Expert insights. Personalized for you.
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. MORE
20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. E-mail MobileOn Sept. MORE
When mapping out your fundraising plan, think about your fundraising strengths. . So why don’t all nonprofit founders play to their fundraising strengths? . By working with your own personal fundraising strengths, you’ll make your own magic for your nonprofit. . MORE
Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. 4 Ways to Use Online Fundraising to Encourage Gratitude on Doctors’ Day. MORE
Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. For example, are you looking to target volunteers, fundraisers, or even VIP donors? . 6) Add social fundraising to your event. MORE
Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. MORE
When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. Despite its old-fashioned reputation, direct mail open and response rates are generally higher than those for digital. MORE
As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Fundraising Sponsored Post MORE
The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Fundraising & Donations Nonprofit Marketing MORE
Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters. MORE
By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. We believe nonprofits and fundraisers who focus on these five topics and develop an overarching strategy that considers these subjects will set themselves up for long-term results as forward-minded individuals and organizations. Fundraising Sponsored Post MORE
What is peer-to-peer fundraising, and how can you leverage it to boost your nonprofit fundraising? After seeing thousands of fundraising campaigns, we see that peer-to-peer fundraising typically raises twice as much as compared to other digital fundraising campaigns. MORE
E-mail Peer to PeerSegmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. MORE
Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website. MORE
However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. . Which, as you know, having supporters is an important part of fundraising. . MORE
If you’re wondering how you should adapt your fundraising strategy to the new landscape, then look no further. Our Year-End Fundraising Resource Package has everything you need to craft a winning year-end campaign that is optimized for online fundraising. Fundraising MORE
To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. electronically or via regular mail). Fundraising Sponsored Post Virtual Events MORE
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. Here’s an example: The executive director and development director are responsible for the success of the day-to-day fundraising operations. Luckily, fundraising is a learnable skill. fundraising MORE
Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts. MORE
As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. If you want to know how to run an amazing year-end fundraising campaign (both online and offline) for your organization, check out our three part series How to Do Year-End Fundraising the Right Way. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Here it Is… The E-Mail. MORE
Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue. MORE
Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success MORE
For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. in addition to their fundraising letters. MORE
E-mail Peer to PeerWhen it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type. MORE
Establishing a strategy for your peer-to-peer fundraising email communications is critically important. E-mail Peer to PeerOf course, when you have a lot to do, taking time to think about strategy might seem like a luxury. MORE
There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal! MORE
The post 4 easy strategies to help you have the best holiday fundraising campaign ever! Direct Mail Fundraising Individual Giving Online GivingWith just 80 days left in 2021 (where did the time go!?) MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Fundraising plan summary. MORE
By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. Fundraising Social Media MORE
There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. E-mail MORE
As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Annual Campaigns Direct MailHistorically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. MORE
By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Fundraising Sponsored Post MORE
Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum. MORE
Drafting a fundraising plan can be intimidating, especially if it’s your first time and you have no fundraising plan structure. You see, a good fundraising plan isn’t something you knock out in an afternoon. You need a goal for your annual fundraising plan. MORE
Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. Best for local nonprofits, GroupRaise empowers nonprofits to partner with restaurants for fundraising. Fundraising MORE
Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail. MORE
Here’s the first lesson of Fundraising 101: fundraising is not about begging. . I think that’s why so many people who start nonprofits decide they hate fundraising before they even try it. I remember trying to sell calendars as a public school fundraiser when I was about 8. MORE
When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . MORE
Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year…. Nonprofit Marketing & Fundraising MORE
Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising. E-mail Online Fundraising Recurring DonationsOne-time online giving grew 15.6% MORE
Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. To let Direct Mail be Direct Mail. . MORE
Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. You started out in direct mail almost 17 years ago. MORE
Take a look at the fundraising mail making its […]. The post Fundraising is not debate club appeared first on Hands-On Fundraising. Donor communications Fundraising Uncategorized debate donor commI bought a rowing machine last Christmas. MORE
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. 6) 74% regularly send email fundraising appeals. Get started with free fundraising tools. MORE
NonProfit PRO
JUNE 22, 2021
Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.
One Cause
JUNE 14, 2021
When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. Despite its old-fashioned reputation, direct mail open and response rates are generally higher than those for digital.
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The Fundraising Authority
DECEMBER 5, 2020
As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. If you want to know how to run an amazing year-end fundraising campaign (both online and offline) for your organization, check out our three part series How to Do Year-End Fundraising the Right Way. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Here it Is… The E-Mail.
Joy of Membership
MAY 18, 2021
However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. . Which, as you know, having supporters is an important part of fundraising. .
Bloomerang
APRIL 6, 2021
Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail.
Elevation
DECEMBER 21, 2021
The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Fundraising & Donations Nonprofit Marketing
NonProfit PRO
OCTOBER 5, 2021
20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. E-mail MobileOn Sept.
NonProfit Hub
JANUARY 5, 2021
When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. .
EveryAction
FEBRUARY 5, 2018
Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. You started out in direct mail almost 17 years ago.
Kindful
FEBRUARY 25, 2021
There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!
NonProfit PRO
JANUARY 10, 2022
There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. E-mail
DNL OmniMedia
MAY 13, 2021
Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.
Achieve
JUNE 2, 2021
For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. in addition to their fundraising letters.
Media Cause
AUGUST 31, 2021
Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. To let Direct Mail be Direct Mail. .
Connection Cafe
MARCH 26, 2021
Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.
NonProfit PRO
OCTOBER 6, 2021
Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising. E-mail Online Fundraising Recurring DonationsOne-time online giving grew 15.6%
Hands on Fundraising
JANUARY 11, 2022
Take a look at the fundraising mail making its […]. The post Fundraising is not debate club appeared first on Hands-On Fundraising. Donor communications Fundraising Uncategorized debate donor commI bought a rowing machine last Christmas.
Get Fully Funded
JANUARY 24, 2022
When mapping out your fundraising plan, think about your fundraising strengths. . So why don’t all nonprofit founders play to their fundraising strengths? . By working with your own personal fundraising strengths, you’ll make your own magic for your nonprofit. .
NonProfit PRO
DECEMBER 6, 2021
E-mail Peer to PeerSegmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.
Nonprofit Tech for Good
JANUARY 31, 2021
Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. Best for local nonprofits, GroupRaise empowers nonprofits to partner with restaurants for fundraising. Fundraising
NonProfit PRO
NOVEMBER 16, 2021
E-mail Peer to PeerWhen it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.
Nonprofit Tech for Good
JUNE 23, 2020
Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation.
NonProfit PRO
OCTOBER 22, 2021
Establishing a strategy for your peer-to-peer fundraising email communications is critically important. E-mail Peer to PeerOf course, when you have a lot to do, taking time to think about strategy might seem like a luxury.
Nonprofit Tech for Good
NOVEMBER 20, 2021
To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. electronically or via regular mail). Fundraising Sponsored Post Virtual Events
Get Fully Funded
JUNE 1, 2021
Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website.
EveryAction
SEPTEMBER 26, 2018
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. Here’s an example: The executive director and development director are responsible for the success of the day-to-day fundraising operations. Luckily, fundraising is a learnable skill. fundraising
Nonprofit Tech for Good
APRIL 10, 2021
By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. Fundraising Social Media
Pamela Grow
DECEMBER 16, 2020
Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year…. Nonprofit Marketing & Fundraising
Nonprofit Tech for Good
SEPTEMBER 27, 2021
By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Fundraising Sponsored Post
Charity Village
OCTOBER 4, 2021
The post 4 easy strategies to help you have the best holiday fundraising campaign ever! Direct Mail Fundraising Individual Giving Online GivingWith just 80 days left in 2021 (where did the time go!?)
EveryAction
JULY 18, 2018
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Fundraising plan summary.
Nonprofit Tech for Good
JUNE 1, 2021
The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. 6) 74% regularly send email fundraising appeals. Get started with free fundraising tools.
Get Fully Funded
JANUARY 9, 2022
Drafting a fundraising plan can be intimidating, especially if it’s your first time and you have no fundraising plan structure. You see, a good fundraising plan isn’t something you knock out in an afternoon. You need a goal for your annual fundraising plan.
Nonprofit Tech for Good
SEPTEMBER 16, 2021
As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Fundraising Sponsored Post
NonProfit Hub
JUNE 20, 2016
Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts.
Connection Cafe
JANUARY 19, 2021
Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. 4 Ways to Use Online Fundraising to Encourage Gratitude on Doctors’ Day.
Get Fully Funded
SEPTEMBER 21, 2021
Here’s the first lesson of Fundraising 101: fundraising is not about begging. . I think that’s why so many people who start nonprofits decide they hate fundraising before they even try it. I remember trying to sell calendars as a public school fundraiser when I was about 8.
Nonprofit Tech for Good
JULY 31, 2020
By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing.
CauseVox
SEPTEMBER 13, 2021
What is peer-to-peer fundraising, and how can you leverage it to boost your nonprofit fundraising? After seeing thousands of fundraising campaigns, we see that peer-to-peer fundraising typically raises twice as much as compared to other digital fundraising campaigns.
Nonprofit Tech for Good
JULY 25, 2019
Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. For example, are you looking to target volunteers, fundraisers, or even VIP donors? . 6) Add social fundraising to your event.
CauseVox
NOVEMBER 19, 2021
If you’re wondering how you should adapt your fundraising strategy to the new landscape, then look no further. Our Year-End Fundraising Resource Package has everything you need to craft a winning year-end campaign that is optimized for online fundraising. Fundraising
Nonprofit Tech for Good
OCTOBER 4, 2019
By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. We believe nonprofits and fundraisers who focus on these five topics and develop an overarching strategy that considers these subjects will set themselves up for long-term results as forward-minded individuals and organizations. Fundraising Sponsored Post
NonProfit PRO
OCTOBER 21, 2021
As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Annual Campaigns Direct MailHistorically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.
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