Sturm und Drang – Ode to Saturday Mail Delivery

Connection Cafe

While the ultimate outcome is unclear, here are some thoughts on the impact of the loss of Saturday mail delivery for nonprofits. Acquisition Fundraising Membership direct mail direct mail fundraising United States Postal Service

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Direct Mail Solicitation in Five (Easy) Steps

NonProfit Hub

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. What other questions do you have about direct mail appeals?

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Trending Sources

Direct Mail Is Here to Stay (and How)

Everyaction

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. You started out in direct mail almost 17 years ago.

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8 Steps to Writing Successful Fundraising Appeals

Connection Cafe

No matter how digitally savvy you are, if you want to be successful in fundraising you need to come to grips with the fact that fundraising letters work. Direct Mail direct mail direct mail fundraising end of year fundraising fundraising appeals

Maximizing Multichannel Fundraising for Higher Education

Connection Cafe

If you haven’t watched fundraising expert Joe Garecht’s Heating Up Multichannel Fundraising webinar or read his Raising Money through Multichannel Communications white paper, we highly recommend you do so. Tip 1: Master your direct mail fundraising. Fundraising emails.

3 Steps to Getting Your Board More Involved in Fundraising

The Science Behind Engaging your Supporters

Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. fundraising

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Fundraising at the Speed of Life

Connection Cafe

Maybe you’ve felt the effects of reduced alumni participation, or maybe you’re worried about the sustainability of a fundraising model that draws wealth from a few, volatile sources. For most fundraisers, it’s a dream. The future of fundraising.

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5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

The Science Behind Engaging your Supporters

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Giving monthly is popular with people who are recent donors, frequent givers, and multichannel donors (such as those who have already made a gift in the mail).

Direct mail is alive and, well.changing

Connection Cafe

With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. They feel they’ve found the secret fundraising sauce.

It’s Results that Matter in Fundraising

Connection Cafe

If you remember nothing else from reading this post, remember this: It’s the … Annual Fund Direct Mail Fundraising #nptech end of year fundraising fundraising Online Fundraising writing for fundraising

The Nonprofit Fundraising Strategic Plan Guide

Everyaction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. fundraising

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Is Direct Mail Dying or Dead? Hogwash!

Frogloop

For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. You read that right: 15 years in online fundraising. Tags: Direct Mail Online Fundraising My, my.

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4 Easy Ways to Prepare Your Website for End-of-Year Fundraising

The Science Behind Engaging your Supporters

It’s a busy time for fundraising, which means you’re competing with a lot of other nonprofits and causes for their attention and support. Check out 5 Ways to Optimize Your Donation Pages for End-of-Year Fundraising for more! End of Year nonprofit websites fundraising

The Fundraising Event Planning Checklist

Connection Cafe

Fundraising events are an exciting and useful tool for exposing your mission to the community. Fundraisers allow you to bond with prospects and donors, whether it’s formal or informal, strengthening your relationship. The Fundraising Event Planning Checklist: 1.

List-Pulling Worksheet: Download for Your Next Mailing

NonProfit Hub

Your manager called—she wants a list from you for the next big fundraising campaign. The post List-Pulling Worksheet: Download for Your Next Mailing appeared first on Nonprofit Hub. As far as details, that’s about all you’ve been given. Sound familiar?

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Four Quick Tips to Boost Online Actions With Direct Mail

John Haydon

Direct mail seems to be a common way for nonprofits to promote their events and fundraisers. Who is receiving the direct-mail piece? Once you know who will be receiving the direct-mail piece, you can better understand what messaging will encourage action.

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It’s a New Day for Fundraising. Or Is It?

Connection Cafe

We also need to look at new ways of doing fundraising. Don’t abandon direct mail. Look for the right combination of messages, but never neglect fundraising. We will have to adapt our fundraising to reach Millennials, but at the same time, we can’t abandoned what we know is working in terms of bringing in the money. Nonprofit Fundraising direct mail fundraising ideas fundraising tips millennials storytellingI remember the meeting well.

Tips for Using the Web, E-mail and Social Networking to Net Wired Wealthy Donors : By Abny Santicola : FundRaising Success

AFP Blog

Tips for Using the Web, E-mail and Social Networking to Net Wired Wealthy Donors : By Abny Santicola : FundRaising Success: "In the session 'Taking Leadership Online: What's Hype and What Works in Online Fundraising' at Fund Raising Day in New York 2009 presented by the Association of Fundraising Professionals Greater New York Chapter in early June, presenters Nancy Haitch, deputy vice president

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EOY Hacks: 8 Online Fundraising Ideas to Save Money + Time

EveryAction

What can I write about to help them through this crazy time besides end-of-year fundraising? Brilliant Nonprofit Guru: End-of-year fundraising. This time of year, the only thing nonprofit pros need more than fundraising ideas is more time and money to implement them. fundraisin

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Finish the year with a fundraising bang!

Connection Cafe

Annual Fund Direct Mail end of year fundraising Social MediaAccording to Network for Good’s research, 33% of all donations are given in December. Here are three things you can do now to end the year strong.

Creating Your Own Lens: 4 Tips for Evaluating Fundraising Advice

Connection Cafe

If you’re like me, you probably receive a number of e-newsletters related to fundraising , as well as a print publication or two. But even a casual review makes one thing clear— not everyone agrees on everything, not even in fundraising. Where have they honed their fundraising skills?

5 Ideas for University Fundraising Campaigns at Year-End

Connection Cafe

5 Ideas for University Fundraising Campaigns at Year-End. Here’s what you can do to help your end-of-year email stand out: Analyze your top performing emails –what were your best performing e-mails of 2017, which were your poorest performing emails?

5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. You need to create personal, targeted appeals that show donors how they fit into your fundraising and how their gifts impact the recipients of your aid. fundraising prospect research donor research

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Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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Why Healthcare Nonprofits Need Analytics-Driven Fundraising

Connection Cafe

The most successful healthcare nonprofits and foundations are laser focused on this and have shifted from fundraising for “nice to haves” to focusing on day-to-day priorities. Few industries have seen as much change in the past decade as healthcare.

[New Report] 3 Key Findings for University Fundraising

Connection Cafe

Blackbaud recently released its fifth annual Charitable Giving Report, and it offers major lessons for institutions of higher education looking to increase fundraising capacity over the coming years. Online Fundraising is Creating Big Opportunities for Schools.

Year-End Giving Prep: 21 FAQs Answered by Fundraising Experts

Connection Cafe

Recently, Brock Warner (Senior Manager, Fundraising at War Child) and I hosted a webinar regarding end of year fundraising for nonprofits —the things we need to stop doing and things we should be doing instead. When is the best time to send a direct mail newsletter?

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Mailed out | Beaconfire Wire

Beaconfire Wire

He recently vowed that he would no longer fundraise for candidates who don’t allow people to opt out of snail mail appeals with their online gift: It really is infuriating. I blame direct mail consultants who charge per piece sent.

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Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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The 5 Rules for Supercharged Year-End Fundraising

Connection Cafe

In working with dozens of nonprofit organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end fundraising each and every year: Rule #1: Make Sure Your Message is Consistent.

AFP > Resource Center | Fundraising news > 'Isn’t Email Just Like Regular Direct Mail—But on Steroids?'

AFP Blog

AFP > Resource Center | Fundraising news > 'Isn’t Email Just Like Regular Direct Mail—But on Steroids?': "Isn’t Email Just Like Regular Direct Mail—But on Steroids?' By Harry Lynch(July 21, 2008) It’s been a while since a nonprofit executive asked me that question, but it still makes me smile. And groan a little too.The myths and confusion engulfing email only seem to proliferate with each

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Such messages are able to reach large audiences, present … Online Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Blackbaud direct mail fundraising multichannel fundraising offline fundraisingOnline donor solicitations are powerful.

Is Direct Mail Really Headed for the Exit?

Frogloop

In the next five years, money spent annually on direct mail will decline by as much as 40%, from $49.7 “Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover," said Borrell. junk mail,&# Ball said.

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Why Your Healthcare Nonprofit Needs a Written Fundraising Plan to Succeed

Connection Cafe

Every nonprofit organization – including yours – needs a written fundraising plan in order to be successful. Your healthcare nonprofit’s fundraising plan shouldn’t be “in your head.” Here’s why having a written fundraising is so important for your nonprofit: .

The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

NetWits

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. That online fundraising is the way for your organization to break through its fundraising ceiling and raise millions of dollars tomorrow.

5 Fundraising Resolutions for 2016

Connection Cafe

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. In 2016, fundraisers will need to focus on tying the impact of gifts to the cause itself in order to retain and gain supporters.

3 Keys to Lasting Participant Retention in P2P Fundraising 

Connection Cafe

If you’ve been in peer-to-peer fundraising for any length of time, you don’t need a study to tell you how valuable repeat participants are to your event and your organization. This year’s Blackbaud Peer-to-Peer Fundraising Study shows retention rates declining for Walks and 5Ks.

Supercharged Fundraising for Small Non-Profits

Connection Cafe

Guest post by Joe Garecht from The Fundraising Authority. . They have a huge development budget, dozens of fundraisers, and all the bells and whistles they need to get the job done. Putting all of your fundraising efforts into one basket is a recipe for disaster.

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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

— When creating any fundraising campaign there are two items that should always be on your short list list. So, what are the 2 key elements of successful fundraising campaigns? Oh, and improved fundraising results. Increase YOUR Fundraising Results by 10%.

10 Simple Fundraising Tips Guaranteed to Improve Effectiveness

NetWits

Register for our monthly Event Fundraising eNewsletter to receive more practical fundraising tips like these in your inbox. Looking to be a more effective fundraiser? Or, do you work for a nonprofit and need to find ways to equip those who fundraise on your behalf?

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The Dangers of an Inactive E-Mail List - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

AFP Blog