NonProfit PRO

FEBRUARY 1, 2024

What is a fundraiser to believe? Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn't matter.

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Mail Donation Fundraising 288

NonProfit PRO

AUGUST 4, 2023

Large-scale direct mail campaigns are often based around postal discounts to lower rising postal costs, but there are so many other innovations that may be worth your consideration to improve your organization’s direct mail campaigns’ revenue. Here’s a look at some of those direct mail innovations.

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Mail Campaign Test Nonprofit 222

Charity Village

JULY 17, 2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! If you’ve been wondering how your fundraising measures up against other charities in the nonprofit sector, this is the report for you.

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Mail Benchmark Charity Measure 98

NonProfit PRO

OCTOBER 5, 2021

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach.

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Mail Change Review Nonprofit 262

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Mail Fundraising Nonprofit Channel 52

The Fundraising Authority

SEPTEMBER 22, 2022

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. As you plan your annual appeal mailing, keep the following rules in mind: Write your appeal 10x faster. Write professional drafts with A.I. for free. #1

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Mail Fundraising Database Summary 321

Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Consider incorporating this approach into your annual fundraising plan , you might need help knowing where to start. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets.

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Mail Integration Digital Strategy 75

Bloomerang

MAY 24, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Our problem is we don’t have much of a mailing list. — Feeling Listless Dear Feeling Listless, First, congrats on branching out to fundraising from individuals. So, let’s look at some strategies to build your list (both snail mail and email).

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Mail Build Nonprofit Charity 90

NonProfit PRO

APRIL 25, 2022

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

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Fundraising Mail Sound Foundation 277

Nonprofit Tech for Good

OCTOBER 15, 2022

Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home. About the Author.

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Campaign Tips Fundraising Mail 325

NonProfit PRO

MARCH 16, 2023

As fundraisers because we want to use curiosity in all kinds of ways to get donors engaged in our appeals and keep them engaged. Here are three things to consider for the teaser on your next direct mail fundraising appeal.

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People Share Fundraising Mail 264

The Fundraising Authority

SEPTEMBER 22, 2022

This is a two part article on how to create fundraising systems for your nonprofit. In Part 1, we will talk about what fundraising systems are and why they are important for development. In short, this nonprofit lacked fundraising systems. What are Fundraising Systems? A board fundraising system. And so on….

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System Create Fundraising Nonprofit 354

NonProfit PRO

NOVEMBER 7, 2022

Informed Delivery can increase the effectiveness of your direct mail fundraising campaign while decreasing your postage costs. With only two more months left to take advantage of its dual benefits, here are the answers to the frequently asked questions I get on this strategy.

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Strategy Fundraising Mail Campaign 310

OneCause

JUNE 14, 2021

When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations.

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Mail Raise Guide Fundraising 98

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Wild Apricot

AUGUST 7, 2020

Despite the COVID-19 pandemic, it might actually be a great time to fundraise through direct mail. Here are our best tips for making sure your campaign is a success.

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Mail Tips Time Fundraising 183

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5%

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Statistics Online Fundraising Benchmark 225

NonProfit PRO

NOVEMBER 8, 2023

Watch this brief video about the impact of creative design in fundraising. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.

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Mail Donor Open Calendar 245

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 113

The Fundraising Authority

DECEMBER 10, 2022

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters.

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Story Work Fundraising Storytelling 350

Nonprofit Tech for Good

MAY 16, 2024

In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising. Traditionally, fundraising has relied on old methods. These include direct mail, phone calls and messages, and in-person solicitations. They let organizations use data to improve their fundraising.

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Donation Data Fundraising Analytics 239

NonProfit PRO

JANUARY 10, 2022

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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email Content Fundraising Create 288

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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Fundraising Mail Law Donation 336

NonProfit PRO

MARCH 17, 2022

Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well? Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament.

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Fundraising Giving Mail Question 278

Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . What is multi-channel fundraising? Direct Mail. Social media.

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Mail Channel Strategy Fundraising 64

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?

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Online Fundraising Mail Newsletter 243

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

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Practice Fundraising Guide Channel 235

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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Mail Data Marketing Files 80

Nonprofit Tech for Good

JANUARY 31, 2021

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving. Omaze :: omaze.com.

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Tools United States Online Alexa 324

NonProfit PRO

MAY 10, 2023

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

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Data Tools Fundraising Mail 238

The Fundraising Authority

DECEMBER 10, 2020

The tactical strategy for your fundraising should not be random, and it shouldn’t be based on a “we’ll figure this out as we go along” mentality. Your best bet to ensure maximum revenue is to lay out a tactical fundraising calendar as part of your overall fundraising plan. Facebook fundraising campaign. Walk-a-thon.

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Calendar Develop Organization Fundraising 220

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

NonProfit PRO

JANUARY 10, 2023

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

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Data Tools Fundraising Mail 245

The Fundraising Authority

NOVEMBER 28, 2020

Last week, we started a three article series on year-end fundraising. In our next post , we’ll go over a step-by-step plan for maximizing your year-end fundraising. The 5 Rules for Supercharged Year-End Fundraising. Many non-profits make the mistake of trying to use gimmicks during year-end fundraising.

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Fundraising Homeless Mail Hype 240

NonProfit PRO

JANUARY 26, 2023

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

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Data Tools Fundraising Mail 236

NonProfit PRO

MARCH 7, 2023

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

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Data Tools Fundraising Mail 224

NonProfit PRO

NOVEMBER 3, 2022

Make 2023 a year of growth and enhance your fundraising data with Melissa’s smart, sharp data quality tools!

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Data Tools Fundraising Mail 244