A Direct Mail Fundraiser’s Best Friend Just Might Be Digital

NonProfit PRO

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue.

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Raising More With Direct Mail Fundraising: A Guide

One Cause

When your nonprofit is planning your fundraising campaigns, it can be difficult to decide which channels to pursue for sending appeals. Despite its old-fashioned reputation, direct mail open and response rates are generally higher than those for digital.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

As well they should… a very high percentage of all charitable gifts are made during the year-end fundraising cycle. If you want to know how to run an amazing year-end fundraising campaign (both online and offline) for your organization, check out our three part series How to Do Year-End Fundraising the Right Way. Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Here it Is… The E-Mail.

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The Importance of Direct Mail in Nonprofit Fundraising

Joy of Membership

However, in order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, direct mail marketing is an immensely transformative option. . Which, as you know, having supporters is an important part of fundraising. .

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Direct Mail in a Multi-Channel Fundraising Strategy


Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . Direct Mail.

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How Automation Can Clean Your Mailing List for You


The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Fundraising & Donations Nonprofit Marketing

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Apple Mail Privacy Protection Changes: 7 Ways Your Nonprofit Can Respond

NonProfit PRO

20, just as nonprofits were launching or preparing to launch their year-end fundraising email campaigns, Apple implemented its Mail Privacy Protection along with new features that fundamentally alter how organizations conduct their email outreach. E-mail MobileOn Sept.

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Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. .

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Direct Mail Is Here to Stay (and How)


Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. You started out in direct mail almost 17 years ago.

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Building Donor Relationships With Direct Mail In A Digital World


There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!

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Tips for Creating Compelling Peer-to-Peer Fundraising Email Content

NonProfit PRO

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. E-mail

Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.

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Millennials and Direct Mail Campaigns: A Crash Course


For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. in addition to their fundraising letters.

Why Nonprofits Need to Stop Turning Their Direct Mail Appeal Into an Email Appeal

Media Cause

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. To let Direct Mail be Direct Mail. .

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4 Ways to Support Your Nonprofit’s Outreach with Direct Mail

Connection Cafe

Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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New Data Shows Online Fundraising’s Tremendous Growth — Plus 3 Predictions

NonProfit PRO

Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising. E-mail Online Fundraising Recurring DonationsOne-time online giving grew 15.6%

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Fundraising is not debate club

Hands on Fundraising

Take a look at the fundraising mail making its […]. The post Fundraising is not debate club appeared first on Hands-On Fundraising. Donor communications Fundraising Uncategorized debate donor commI bought a rowing machine last Christmas.

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Create a Fundraising Plan that Plays to Your Fundraising Strengths

Get Fully Funded

When mapping out your fundraising plan, think about your fundraising strengths. . So why don’t all nonprofit founders play to their fundraising strengths? . By working with your own personal fundraising strengths, you’ll make your own magic for your nonprofit. .

Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

NonProfit PRO

E-mail Peer to PeerSegmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause.

10 Online Fundraising Tools to Watch in 2021

Nonprofit Tech for Good

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. Best for local nonprofits, GroupRaise empowers nonprofits to partner with restaurants for fundraising. Fundraising

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Finding the Right Timing for Peer-to-Peer Fundraising Email Communications

NonProfit PRO

E-mail Peer to PeerWhen it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation.

How to Build a Great Email Strategy for Your Peer-to-Peer Fundraising

NonProfit PRO

Establishing a strategy for your peer-to-peer fundraising email communications is critically important. E-mail Peer to PeerOf course, when you have a lot to do, taking time to think about strategy might seem like a luxury.

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Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a contactless way. electronically or via regular mail). Fundraising Sponsored Post Virtual Events

How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website.

3 Steps to Getting Your Board More Involved in Fundraising


Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. Here’s an example: The executive director and development director are responsible for the success of the day-to-day fundraising operations. Luckily, fundraising is a learnable skill. fundraising

8 Best Practices for Fall 2021 Golf Fundraisers

Nonprofit Tech for Good

By GolfStatus.org – an event management platform specifically for golf fundraisers. While social distancing restrictions are beginning to loosen, large fundraising events like galas and auctions are likely still on pause for the rest of the year. Fundraising Social Media

What’s in My Mailbox | Random Thoughts on EOY Direct Mail

Pamela Grow

Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year…. Nonprofit Marketing & Fundraising

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Why Your Nonprofit Should Prioritize Tribute Giving in Your Fundraising Strategy

Nonprofit Tech for Good

By Denise Dunbar , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. Fundraising Sponsored Post

4 easy strategies to help you have the best holiday fundraising campaign ever!

Charity Village

The post 4 easy strategies to help you have the best holiday fundraising campaign ever! Direct Mail Fundraising Individual Giving Online GivingWith just 80 days left in 2021 (where did the time go!?)

The Nonprofit Fundraising Strategic Plan Guide


For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Fundraising plan summary.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. 6) 74% regularly send email fundraising appeals. Get started with free fundraising tools.

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Answer these 6 questions to frame your fundraising plan structure

Get Fully Funded

Drafting a fundraising plan can be intimidating, especially if it’s your first time and you have no fundraising plan structure. You see, a good fundraising plan isn’t something you knock out in an afternoon. You need a goal for your annual fundraising plan.

6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. Fundraising Sponsored Post

Direct Mail Solicitation in Five (Easy) Steps

NonProfit Hub

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts.

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Taking Doctors’ Day Beyond the Direct Mail Appeal

Connection Cafe

Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. 4 Ways to Use Online Fundraising to Encourage Gratitude on Doctors’ Day.

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Fundraising 101: Understand the Basics of Fundraising so You Can Fund Your Dream

Get Fully Funded

Here’s the first lesson of Fundraising 101: fundraising is not about begging. . I think that’s why so many people who start nonprofits decide they hate fundraising before they even try it. I remember trying to sell calendars as a public school fundraiser when I was about 8.

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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing.

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Peer-to-Peer Fundraising Primer For Nonprofits


What is peer-to-peer fundraising, and how can you leverage it to boost your nonprofit fundraising? After seeing thousands of fundraising campaigns, we see that peer-to-peer fundraising typically raises twice as much as compared to other digital fundraising campaigns.

8 Best Practices for Nonprofit Event Fundraising

Nonprofit Tech for Good

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. For example, are you looking to target volunteers, fundraisers, or even VIP donors? . 6) Add social fundraising to your event.

#GivingTuesday & Year-End Fundraising Resource Package


If you’re wondering how you should adapt your fundraising strategy to the new landscape, then look no further. Our Year-End Fundraising Resource Package has everything you need to craft a winning year-end campaign that is optimized for online fundraising. Fundraising

The Top 5 Fundraising Trends in 2020

Nonprofit Tech for Good

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. We believe nonprofits and fundraisers who focus on these five topics and develop an overarching strategy that considers these subjects will set themselves up for long-term results as forward-minded individuals and organizations. Fundraising Sponsored Post

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CDR Fundraising Group Wins Gold With Toys for Tots’ Year-End Campaign

NonProfit PRO

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Annual Campaigns Direct MailHistorically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.