How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause
Connection Cafe
MARCH 10, 2017
It’s not uncommon to hear a friend say that they are going to take a “detox break” from Twitter or Facebook, or that they are going to declare email bankruptcy. World Wildlife Fund (WWF) used segmentation to identify the right supporters to join them in urging the U.S. Urging House leadership to support the Green Climate Fund.
Let's personalize your content