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Consider social media sharing as a form of generosity this GivingTuesday

Candid

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity.

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TREND SPOTLIGHT: Small Donors Are Giving Big

Greater Giving

The trend of more smaller donations will likely continue as younger generations age. Craft short but potent narratives that tell your nonprofit’s story , and curate compelling images and video to bring those stories to life on social media feeds. Who’s Giving and What it Means for Nonprofits. Embrace small donations!

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Trends in Grantmaking: Putting Equitable Grantmaking into Practice

sgEngage

During our webinar on DEI in practice, Rhett Mabry, President at The Duke Endowment shared how they needed to think about their recruitment process differently. “We As Tonia shared on the webinar, “Simple applications well-considered can help you make rapid decisions.” Look for ways to add specificity and remove complexity.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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Digital Transformation in 2022: Trends for Data-Driven, Strategic Thinking

Forum One

There are a number of trends worth exploring: Technology that fuels data-driven storytelling. This approach feeds planning and prioritization. Another trend for powerful digital transformation is taking a holistic look at the organization, examining how to use digital tools to create greater synergies. The best trend?

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Facebook Ramps Up Reach for “Donate” Buttons and Fundraisers

Nonprofit Tech for Good

It’s not official, but it’s obvious that Facebook is ramping up promotion of its native “Donate” buttons and Fundraisers in its News Feed. According to the 2017 Global Trends in Giving Report , of those donors who say that social media inspires their online giving, 62% said Facebook inspired their giving the most.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. However, we were mindful of the best practices that suggest brands and organizations not post about every issue or trending event so to avoid piggybacking via hollow, void content.