Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

I’ve been curating resources on training techniques and capacity building over at scoop.it Developmental Evaluation: Applying Complexity Concepts to Enhance Innovation and Use by Michael Quinn Patton. Michael Quinn Patton is the godfather of evaluation. This book will help. Brilliance by Design by Vicki Halsey.

Skills 105

Skills Network Technique Evaluation 105

Whole Whale

SEPTEMBER 8, 2023

Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response? Evaluate telethons and phone banks – what makes people donate on the spot? The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

CauseVox

APRIL 29, 2021

It’s a time to focus on evaluating what fundraising approaches from 2020 worked and be honest about what didn’t pan out as planned. So, after you’ve mapped out your goals, the next step we recommend taking involves “looking backwards” to critically evaluate the fundraising activities of your previous year. And by what time frame?

Calendar 98

Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Conversion, as measured in dollars and cents, as a means to evaluate and justify the time spent on social media.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

Social Media 98

Social Media Media Tips Social 98

Qgiv

JUNE 23, 2021

. Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! . Segment donors.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Neon CRM

JANUARY 23, 2024

Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate. Once you’ve mastered this part of the process, you can expand your search outwards and evaluate donors who tend to support specific programs. Why Implement It?

Gift 52

Gift Strategy Raise Database 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

We used to help us design the program, determine process outcomes, and help us evaluate participant’s progress. Use of counting metrics. intense days of meetings. The design incorporate many interactive learning techniques to ensure that participants were actively learning and sharing, and not falling asleep!

Network 97

Network Build Learning Strategy 97

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. It's also shockingly economical and far more effective than traditional marketing techniques. Use metrics, and when you can't, stay rigorous.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions. delivered).

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Brand and reputation monitoring for a nonprofit or foundation. Crisis communication strategy.

Social Media 100

Social Media Channel Data Media 100

Gyrus

NOVEMBER 3, 2016

I could talk about learning techniques utilized in the past seven games and why players were less intimidated by pitches they encountered the second and third time around, or possibly what a combined 176 years of waiting can teach us in preparing for the future. Data and Data Quality Disclaimer.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. His post "The Apollo and Dionysus of digital evaluation " talks about finding the right mashup between numbers and stories using mythology metaphors.

Social Media 50

Social Media Media Social ROI 50

Connection Cafe

JULY 22, 2013

Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. Research Questions. Deliverables. What’s Next. Introduction.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We were luck to have Donna Norton from Momsrising share a presentation about their approach to integrated social media campaigns and success stories using a planning technique called “Layer Cake Strategy.” Learning and Metrics. Ashley is definitely a curator of metrics. View more presentations from Beth Kanter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data. It is used to improve content, messaging, and engagement on specific channels.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). I used PostRank to evaluate the engagement of posts. Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services.

Reflection 76

Reflection Florida Social Media Metrics 76

NTEN

FEBRUARY 23, 2010

Consult Details: Selecting the right database software or host-site to keep track of our constituents; mine that database of information for maximum return from investors; use better on-line fund-raising techniques. Develop an appropriate strategy (goals, tactics, metrics, etc.) Group #021 - CobbWorks, Inc. John Helton | [link].

Service 57

Service Atlanta Giving Consultant 57

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Being able to make decisions and evaluate are more appropriate for a learning experience delivered over time such as a semester long course or at least having some time and space in between sessions. evaluate the results of your social media experiment and use the information to improve your next social media strategy experiment.

Reflection 56

Reflection Wiki Instruction Instructional 56

Double the Donation

OCTOBER 25, 2021

Listen for matching gift asks during calls and provide guidance to improve techniques. Plus, if your request process is standardized, you’re in a better position to evaluate and adjust according to the results. Practice: Have your callers pair up and do trial runs on a few matching gift companies. Provide feedback as needed.

Guide 98

Guide Script Tips Gift 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. During The Identification Stage, the goal is to evaluate your current digital marketing strategy (if any) and discover areas for improvement. Analyze key metrics in your database.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Then, I match this against participant feedback/evaluations. I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned).

Reflection 50

Reflection Slides Metrics PowerPoint 50

NTEN

JUNE 18, 2009

Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. Are you up-to-date on the latest tactics and techniques in your area of focus? Are you credible? Are you acting responsibly with your financial resources? Wouldn't you like 10 extra hours a month? I know I would.

Communication 57

Communication Online DC Wiki 57

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

This is a technique I've used as a trainer, but it also works beautifully for social media projects. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. Blogs can be a great source of 360 evaluation. I'm going to call it AMORE. It's called double-loop learning.

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. What do you think? The NOSI Choosing and Using Free and Open Source primer is on the ICT Hub Knowledgebase!

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Forum One

JANUARY 26, 2024

This framework is used by Google’s human evaluators to assess the quality of web pages and provide feedback on the search algorithm. PageSpeed can be optimized through techniques like image compression, browser caching, and minimizing server response times. Google, in particular, considers PageSpeed as a ranking factor.

International 91

International Strategy Search Structure 91

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Marketing an app requires planning and a range of digital marketing techniques and outlets. Measuring and monitoring key metrics allows you to understand your users and their usage patterns. Re-evaluate your marketing strategy.

Effective 52

Effective Marketing Press Review 52

Whole Whale

JUNE 1, 2023

Empathy and expert evaluations. Strict operating procedures, evaluations, and monitoring are necessary given the life-impacting nature of the domain. Evaluations detect biases and limitations. It has a deep understanding of crisis assessment, management techniques and resources to provide effective support to those in need.

Teen 52

Teen Test Advice Review 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts. Select Your Tools.

Measure 115

Measure Learning Case Study Metrics 115

Museum 2.0

AUGUST 21, 2008

Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" To evaluate this, you have to consider whether your visitors are Web 2.0 Do visitors really want to review museums and collections?

Museum 20

Museum Review Rate Voice 20

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics are a unit of measure. Beth Kanter, Beth's Blog.

Measure 76

Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

What hard data points or metrics will you use to track your objectives? You need to pick the right hard data points or metrics that will help you track your objectives. For social media, it is also important not to look at a single metric, you will have to evaluate your strategy performance from multiple dimensions.

Social Media 106

Social Media Map Strategy Media 106

Connection Cafe

OCTOBER 7, 2019

That’s why each year it’s important to evaluate your past progress and identify ways to up your game. This is a technique that nonprofits use to learn about their current major gift donor pool and the surrounding community. Social media. Your nonprofit depends on the success of its fundraising to pursue its mission. Let’s dive in!

Strategy 31

Strategy Fundraising Social Media Database 31