CauseVox

APRIL 29, 2021

It’s a time to focus on evaluating what fundraising approaches from 2020 worked and be honest about what didn’t pan out as planned. Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound. So, let’s touch some more on these fundraising techniques.

Calendar 98

Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. We used to help us design the program, determine process outcomes, and help us evaluate participant’s progress. Use of counting metrics.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions. delivered).

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success.

Social Media 98

Social Media Media Tips Social 98

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. It's also shockingly economical and far more effective than traditional marketing techniques. Use metrics, and when you can't, stay rigorous.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012.

Social Media 100

Social Media Channel Data Media 100

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time.

Analytics 37

Analytics Design Research Process 37

Neon CRM

JANUARY 23, 2024

Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate. Once you’ve mastered this part of the process, you can expand your search outwards and evaluate donors who tend to support specific programs. Why Implement It?

Gift 52

Gift Strategy Raise Database 52

Gyrus

NOVEMBER 3, 2016

I could talk about learning techniques utilized in the past seven games and why players were less intimidated by pitches they encountered the second and third time around, or possibly what a combined 176 years of waiting can teach us in preparing for the future. Measuring Learning. Statistics are powerful.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Learning and Metrics. This helps to make connections.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). I used PostRank to evaluate the engagement of posts. Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. see July 4th nose dive).

Reflection 76

Reflection Florida Social Media Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Step 7: Measure the success of your nonprofit digital strategy. Analyze key metrics in your database. Phase 4: The Analysis Stage. Let’s begin with an overview of the first phase.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

Then, I match this against participant feedback/evaluations. I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. What's the key metric? How might you measure it? Tags as a metric. What worked? What didn't? What's the outcome?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. I'd love to see more detail, like an overview the strategies or how they measure success.

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI.

Metrics 56

Metrics Social Media Media ROI 56

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics are a unit of measure.

Measure 76

Measure ROI Technology Metrics 76

DNL OmniMedia

OCTOBER 5, 2020

Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Specifically, define the metrics that are most interesting and useful for your organization. Marketing an app requires planning and a range of digital marketing techniques and outlets.

Effective 52

Effective Marketing Press Review 52

Neon CRM

MAY 31, 2023

Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. Your nonprofit can use a variety of tools and techniques to track donors’ progress through the donor journey, including donor management software , surveys, and analytics. There’s no one right answer.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Now, restate your objective so it is “SMART” – specific, measurable, attainable, realistic, and time-based? Make your objectives "SMART" (Specific, Measurable, Attainable, Realistic, and Time-Bound). Measurement. What is your original, measurable objective (e.g., # of event attendees or petitions signed)? Experiment.

Social Media 106

Social Media Map Strategy Media 106

CauseVox

NOVEMBER 26, 2023

Measuring the Impact of Your Stories Measuring impact in nonprofit storytelling is a crucial step toward understanding the tangible outcomes of your efforts. It involves evaluating the effectiveness of your narratives in terms of engagement, donor response, and, most importantly, the real-world change inspired by your stories.

Storytelling 81

Storytelling Impact Arts Nonprofit 81

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 62

Social Media Media Cancer Social 62

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The course is about how to leverage networks and social media for learning and impact.

Policy 103

Policy Social Media International News 103

Care2

NOVEMBER 6, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. I do, however, think that some old fashioned direct marketing techniques might be effective in the social marketing space. Which brought on more new donors? Turn friends into donors.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

That said, the longer I work in the online world the more I realize how much of old-school, direct mail techniques are applicable to online marketing. I do, however, think that some old fashioned direct marketing techniques might be effective in the social marketing space. Which brought on more new donors? Turn friends into donors.

Mail 28

Mail Social Media Online Fundraising 28