Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you. Take Breaks.

Social Media 98

Social Media Media Tips Social 98

Qgiv

JUNE 23, 2021

A good CRM will help you track your donors’ giving history, document their engagement with your organization, and help you identify opportunities to build strong donor relationships that will last for years. . Measure all fundraising metrics. Then, evaluate what donor acquisition and engagement strategies worked and what didn’t. .

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

Analytics 94

Analytics Web Screencast Metrics 94

Neon CRM

JANUARY 23, 2024

Even if your donor profiles aren’t 100% complete, start your search for potential major donors off on the right track by working from information that’s as current as possible. Major donor prospecting is a research technique used by fundraisers to uncover donor data that will help determine giving capacity and willingness to donate.

Gift 52

Gift Strategy Raise Database 52

Double the Donation

OCTOBER 25, 2021

Track and incentivize successful conversations. Then, there are plenty of opportunities to make the most of your tracking results. Setting detailed objectives helps your organization keep track of how many donations you’re bringing in within a certain timeframe. Tracking call results. Implement screening and segmentation.

Guide 98

Guide Script Tips Gift 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

We used to help us design the program, determine process outcomes, and help us evaluate participant’s progress. For each phase, there are specific criteria and indicators that an organization will develop. We are tracking progress against a baseline. Use of counting metrics. Written social media policy.

Network 97

Network Build Learning Strategy 97

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. If we set up Goals, reviewing them post-launch is another great success metric. Research Questions. Deliverables. What’s Next.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We were luck to have Donna Norton from Momsrising share a presentation about their approach to integrated social media campaigns and success stories using a planning technique called “Layer Cake Strategy.” Learning and Metrics. Ashley is definitely a curator of metrics. View more presentations from Beth Kanter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

If I had more bandwidth and if I had been more ambitious goals, I would have set up unique tracking URLs in bit.ly See Allistair Croll's guest post on some tracking techniques). I used PostRank to evaluate the engagement of posts. The top ranked content was on strategy including metrics, adoption, and overall strategy.

Reflection 76

Reflection Florida Social Media Metrics 76

NTEN

FEBRUARY 23, 2010

Consult Details: Selecting the right database software or host-site to keep track of our constituents; mine that database of information for maximum return from investors; use better on-line fund-raising techniques. How to manage and track fundraising responses How to survey why a potential donor declined to give. Atlanta, Inc.

Service 57

Service Atlanta Giving Consultant 57

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

NTEN

JUNE 18, 2009

Prospects and stakeholders who interact with you online have only your online communications to evaluate your organization. Are you up-to-date on the latest tactics and techniques in your area of focus? In order to maker sure your content matches your stakeholders interests, you must track activity and make changes based on that data.

Communication 57

Communication Online DC Wiki 57

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. During The Identification Stage, the goal is to evaluate your current digital marketing strategy (if any) and discover areas for improvement. Analyze key metrics in your database.

Digital 98

Digital Strategy Create Phase 98

Forum One

JANUARY 26, 2024

This framework is used by Google’s human evaluators to assess the quality of web pages and provide feedback on the search algorithm. PageSpeed can be optimized through techniques like image compression, browser caching, and minimizing server response times. Google, in particular, considers PageSpeed as a ranking factor.

International 90

International Strategy Search Structure 90

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

This is a technique I've used as a trainer, but it also works beautifully for social media projects. Here's my AMORE step-by-step recipe: Set up a simple and small experiment , identify some outcomes and metrics. Blogs can be a great source of 360 evaluation. I'm going to call it AMORE. It's called double-loop learning.

Analysis 50

Analysis Reflection Experiment Time 50

DNL OmniMedia

OCTOBER 5, 2020

Your mobile app will allow you to collect and track these data points. Specifically, define the metrics that are most interesting and useful for your organization. Additionally, keep track of any major announcements from nonprofit stakeholders in the tech world. Re-evaluate your marketing strategy.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Metrics 56

Metrics Social Media Media ROI 56

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Evaluation In this stage, the potential donor begins to consider making a donation to your nonprofit. Effective donor management is crucial for nonprofits.

Donor 52

Donor Management Guide Retention 52

Whole Whale

JUNE 1, 2023

Empathy and expert evaluations. Strict operating procedures, evaluations, and monitoring are necessary given the life-impacting nature of the domain. Evaluations detect biases and limitations. Continuous real-time oversight and performance tracking. Rigorous ethical/expert reviews evaluate abilities/limits.

Teen 52

Teen Test Advice Rate 52

Connection Cafe

OCTOBER 7, 2019

That’s why each year it’s important to evaluate your past progress and identify ways to up your game. Keep track of your correspondence, history, and relationships with each constituent using robust individual profiles. The nonprofit continues to provide support and tracks the progress of the fundraiser. Social media.

Strategy 31

Strategy Fundraising Social Media Database 31

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Email will probably not become extinct - so it is important to continue to track its effectiveness. What hard data points or metrics will you use to track your objectives? How often will you track? Do you have the systems and tools set up to track efficiently? What questions will you ask to generate insights?

Social Media 106

Social Media Map Strategy Media 106

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics are a unit of measure. Beth Kanter, Beth's Blog.

Measure 76

Measure ROI Technology Metrics 76

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 62

Social Media Media Cancer Social 62

Care2

NOVEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « MySpace.com: A Place for Donors? Which brought on more new donors?

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « MySpace.com: A Place for Donors? Which brought on more new donors?

Mail 28

Mail Social Media Online Fundraising 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The report is based on an evaluation of available literature and interviews with 25 experts from a number of disciplines. Given that developments in this field are at in the embryonic stage, the report provides some helpful signposts rather than definitive answers.

Policy 103

Policy Social Media International News 103