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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. But divine intervention is not required. Sharks are looking for a meal.

Strategy 221
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Challenging Conversations—Tackling Risk

.orgSource

In digital markets, circumstances can shift quickly toward the unexpected. Evaluating where the blind spots lie in your organization is one way to begin approaching these difficult conversations. Evaluate New Initiatives Strategic risk is a different story. The pandemic was a lesson in the democracy of danger. No one was exempt.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Use these strategies to identify your ideal customer and ensure your digital marketing materials appeal to them: Send out surveys.

Map 52
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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

I am still evaluating the lessons learned. And, through those stories, to develop relationships with the media and elected officials in that market. I can’t remember a time when the cultural, political, and economic environment was fraught with so much uncertainty. The pandemic was a wormhole.

Milwaukee 221
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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

A post-pandemic business environment, characterized by change and disruption, provides good reasons to open the windows and let fresh air revitalize, even fundamental concepts. is proactive about finding avenues to grow mission in a competitive environment. That’s why they also deserve frequent exploration and evaluation.

Voice 221
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How Event Marketing Can Optimize B2B Sales

AccelEvents

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. . Can Event Marketing Be Optimized For B2B Sales?

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf.