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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology. “Red

Strategy 221
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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Social media.

Team 221
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Funding Beyond Borders: Corporate Philanthropy in a Global Environment

NonProfit PRO

As America’s preeminent companies find themselves competing for markets and influence outside the United States, the targets of their philanthropic efforts have also shifted. The increasing trend toward globalization in the past 30 years has changed the way American interests do business.

Global 246
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Build Donor Bonds With a Behind-the-Scenes Look at Your Nonprofit

NonProfit PRO

Showing what you do behind the scenes is one of the best approaches to marketing. In today's competitive marketing environment, doing this can help you build bonds with donors.

Build 290
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Use these strategies to identify your ideal customer and ensure your digital marketing materials appeal to them: Send out surveys.

Map 52
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How to Build Financial Resilience for Your Nonprofit in Tough Times

NonProfit PRO

Staying afloat in this environment depends on your ability to make full use of the resources and variables under your direct control. While no one can predict what the markets will do, here's how your nonprofit can build financial resiliency using what you have at hand.

Build 289
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Soft Skills Support Hard Leadership Challenges

.orgSource

In a digital market moving at the speed of a video game, recruiting the right staff is a make-or-break activity. I was eager to hear Sue’s ideas about the importance of focusing the board on qualities like empathy, self-knowledge, and strong social skills to build a productive environment. But what about the other half of the equation?

Skills 221