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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. You can take baby steps and evaluate which strategies are successful and which are not. The post <strong>Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?</strong>

Structure 251
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. But divine intervention is not required. Sharks are looking for a meal.

Strategy 221
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Recruiting Fundraising Talent in Today’s Job Market

NonProfit PRO

Organizations need to target passive candidates, create a talent pool, look at culture fits for potential hires, and evaluate recruitment costs and recruitment practices. The top recruiting challenges for 2022 into 2023 is the shortage of talent. Hiring must be done in a creative fashion.

Job 245
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246
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How to Enhance a Multichannel Marketing Strategy with Texts

sgEngage

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. Text messages present an impactful opportunity to enhance your marketing strategy and connect with supporters quickly and personally. Evaluate the channels you use, what you use them for, and each channel’s performance.

Marketing 101
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Evaluating LMS Reviews and Feedback from Other Users

Gyrus

Evaluating LMS Reviews and Feedback from Other Users Gyrus Systems Gyrus Systems - Best Online Learning Management Systems In the dynamic landscape of education and corporate training, choosing the right Learning Management System (LMS) is pivotal for seamless learning experiences. Moreover, the global LMS market, valued at $8.76