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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. Did you know that text messages have around a 98% open rate?

Lesson 294
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12 Lessons For Fundraisers After Hearing “No” From A Major Donor Prospect

Bloomerang

You’ve completed thorough prospect research , cultivated and provided a site visit, prepared a first-rate proposal and secured a meeting to make a solicitation, but the major donor prospect responds with a “no.” It’s up to nonprofit leaders to be tuned in and sensitive to the complexity of donor words and feelings.

Lesson 116
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How to Prevent Donor Fatigue in a Nonprofit

Get Fully Funded

Donor fatigue is real, and it’s hurting lots of small nonprofits that are over asking their donors without balancing those asks with enough feel-good interactions. Some experts say donor fatigue is a myth. So, what does it take to prevent donor fatigue and keep people giving? What is Donor Fatigue? I’ll show you.

Donor 105
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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. It also depends on your previous conversations or donor surveys. Dorethea was asking about sending gifts to her major donors.

Gift 110
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12 Lessons For Fundraisers After Hearing “No” From A Major Donor Prospect

Bloomerang

You’ve completed thorough prospect research , cultivated and provided a site visit, prepared a first-rate proposal and secured a meeting to make a solicitation, but the major donor prospect responds with a “no.” It’s up to nonprofit leaders to be tuned in and sensitive to the complexity of donor words and feelings.

Lesson 67
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Five Lessons for Creating an Effective (and Accountable) Nonprofit Board

Blue Avocado

To do this, I need to trace both the history of the organization as well as the transformational changes it underwent in order to illustrate the lessons I learned throughout this process. However, along the way we learned several lessons that proved integral to maintaining an effective—and accountable—board.

Lesson 98
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

Lesson 59