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How to Keep Donors Engaged Using Emerging Technologies

Cloud 4 Good

Keeping donors engaged and giving during uncertain times can often feel like a challenging balancing act, but new technologies and strategies are available to keep us centered. The keys to utilizing these new technologies and improving segmentation are all about creating a sense of community. cryptocurrency) solutions.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

professionals

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AI at Candid: Powering technology to support the sector’s lasting success

Candid

As these technologies mature, so do their applications. In this blog, I will first explain how Candid currently harnesses the power of AI technologies in our data and tools. Powering Candid’s search technology with machine learning helps people quickly find information on potential funders and grants.

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3 Proven Ways to Find and Convert New Donors

sgEngage

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

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The Role of Data Warehouses in Nonprofit Technology Strategies

Cloud 4 Good

A well-managed data warehouse will serve your organization’s data analytics needs and feed your analytics tool of choice with consistent and logical queries across your valuable data assets. Donor Giving Summaries. You’re able to use that pertinent data for segmenting and donor strategy. Campaign Segmentation.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Technology, data and fundraising: is it getting too complicated?

3rd Sector Labs

What about all this new technology that we should have mastered by now? What about access to great data that helps us to understand the outcomes being produced by our programs and to know our donors and their interests better? Isn’t all this technology and data helping? The back story. 11% – easier. 50% – 6+.

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