EveryAction

JUNE 21, 2023

Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. GLAAD publishes studies on LGBTQ+ issues in media. From here on out, Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics Digital 64

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

Note from Beth: I had pleasure of facilitating a panel discussion in October at the recent Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson where I learned about some of the preliminary study result he discovered. As readers of this blog well know, digital and social media can be difficult to keep up with.

Arts 110

Arts Social Media Studies National 110

Nimble AMS

JUNE 28, 2023

Consult your IT leaders to begin the conversation and lead your association’s digital transformation. In the latest Community Brands Association Trends Research Study , a group of association IT leaders were surveyed to determine technology’s role in delivering a superior staff and member experience. Formulate IT goals. Download now

Associations 136

Associations Adopt Training Train 136

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2014

The Foundation recognized that a big opportunity exists between the intersection of story and technology, and launched a research project to consider the role that digital technology can play in elevating the practice of storytelling as a means to improve the well-being of the poor and vulnerable around the world. What Makes a Story Great.

Storytelling 111

Storytelling Digital Impact Tools 111

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. There are many ways to use data to improve your digital marketing campaign results.

Digital 138

Digital Data Marketing Org 138

Wild Apricot

DECEMBER 13, 2010

If your wondering how your organization measures up in the online world, you might find the Digital IQ Index: Public Sector (PDF) study interesting. While it isn't too surprising that NASA and the White House.( read more ).

Digital 110

Digital PDF Washington Measure 110

Nucleus

OCTOBER 28, 2020

We are in a ‘once in a digital era’ moment. If you look at the digital era, it has been going on since the 50’s. The gap between digital leaders and laggards is widening – back in 2019, we published a study that measured companies by technology breath, depth, leadership and culture.

Analytics 130

Analytics Associations Digital Industry 130

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. In addition to helping make the study, you’ll receive an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type. Read time: 2 minutes.

Benchmark 97

Benchmark Data Map Help 97

Forum One

OCTOBER 17, 2023

Examples of recent products we’ve collaborated on include: March of Dimes App for Caregivers As part of expanding the March of Dimes digital ecosystem, Compass by March of Dimes is a mobile application that provides supportive and valuable resources for post-partum and NICU families.

Product 88

Product Develop Impact Case Study 88

Nonprofits Source

APRIL 3, 2024

In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly.

Organization 52

Organization Online Influence Metrics 52

Bonterra

APRIL 13, 2024

Learn more Measure program outcomes in real time Built-in reporting Bonterra’s native reporting tool empowers grants administrators to measure program outcomes, not just outputs. Measure impact according to your company’s specific needs with drill down and self-service dashboard builder capabilities.

Grant 52

Grant Software Management Analytics 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. In addition to helping make the study, you’ll receive an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type. Read time: 2 minutes.

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action.

Lesson 59

Lesson Fundraising Digital Test 59

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Again, we take measures to make sure that your organization’s data is confidential and non-identifiable in the final study.

Benchmark 76

Benchmark Studies Analysis Trend 76

Nonprofit Tech for Good

JULY 5, 2020

Video engagement on social media is the measurable action that viewers take after watching. We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. What Is Video Engagement and Why Is It Important?

Video 312

Video Share Social Social Media 312

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

.orgSource

MARCH 6, 2023

ENA brings objectivity to the process by using the net promoter score as a tool to measure success. Sharon notes that 50-year longitudinal studies from Gallop Poll, NORC’s General Social Survey, Harris Poll, and Edelman Barometer, find that trust in public institutions and their leaders has declined steadily.

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

Last week I was in Chicago to facilitate a session as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits workshop. Digital Trends. ” The world has changed in the midst of the digital revolution. Digital Leadership. 2: Mobile Usage. #3:

Social Media 114

Social Media Digital Mobile Trend 114

ASU Lodestar Center

OCTOBER 20, 2021

External assessments researched by Hartman and Dhanda examine the “compatibility of prospective partners, a commitment to clear and well-informed mutual goals, and the monitoring and measuring of the impact throughout its lifecycle.” Measure and share impact. Layer two begins with the implementation process. Recommendations.

Collaboration 98

Collaboration Los Angeles Strategy Indiana 98

sgEngage

OCTOBER 31, 2022

When measuring your impact, you probably do so in relation to the specific needs of the community you serve, but you are also just one in a broader network of organizations working collectively to create a sustainable future for all. Each step you take to maximize your impact creates a ripple that carries through to create global change.

Impact 72

Impact Global Literacy Articulate 72

Neon CRM

NOVEMBER 15, 2023

But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Each edition of M+R Benchmarks is only as good as our ingredients — the more nonprofits who sign up, the more reliable and thorough the final study will be. The post Be Part of the 2023 M+R Benchmarks Study!

Benchmark 18

Benchmark Studies Analysis Metrics 18

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Allegiance Group

APRIL 15, 2024

Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nimble AMS

MAY 27, 2022

Research from the Community Brands Association Trends Study , also discovered less than 5% of professionals use AI, predictive analytics, or machine learning in their organization. . Your digital presence is now the primary means of delivering value.”.

Change Management 116

Change Management Goal Change Management 116

Saleforce Nonprofit

NOVEMBER 22, 2021

Challenges remain, however: 87% of respondents agree that it’s important to take measures to ensure gender and racial diversity across all levels of the organization. Governing bodies studied by BoardSource in 2019 included a higher percentage of people of color than the previous study — 22% in 2019 versus 16% in 2017.

Trend 111

Trend Report United Kingdom Australia 111

DNL OmniMedia

AUGUST 1, 2023

With this in mind, we’ll highlight four digital healthcare technology trends that your organization may benefit from tracking: Artificial Intelligence Cloud Integration Enhanced Data Privacy Security Personalized Healthcare Before discussing each trend in detail, it’s important to acknowledge the role of these technologies.

Trend 52

Trend Technology Analytics Integration 52

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. How Do You Measure Up?

Benchmark 56

Benchmark Measure America Blackbaud 56

Care2

APRIL 6, 2010

While benchmarks should be set realistically based on each organizations goals and year-to-year metrics, it’s always important to know what the average benchmarks are for the nonprofit sector and compare how your own metrics measure up. Tags: Nonprofit Benchmark Studies. Don’t know where to look? Online Fundraising.

Benchmark 71

Benchmark Measure Organization Convio 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2014

The Digital Mystique by Sarah Granger. My colleague Sarah Granger , a nationally recognized expert on online culture and social technology—shows us how digital media is shaping our lives in real time. This book is how to create a data-informed culture in your organization that values outcome based measurement.

Network 134

Network Data Chart Case Study 134

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. After your virtual auction , study your engagement data and revenue totals.

Virtual 68

Virtual Build Stream Software 68