“Digital-First Peer-to-Peer Fundraising” Study Reveals Explosive Growth
NonProfit PRO
MARCH 2, 2022
“Digital-first” efforts leverage tools such as social media and livestream video to inspire donations from people connected with program participants. Over $154 million was generated for charity in 2021 by “digitalcentric” peer-to-peer fundraising, a 30% increase over 2020.
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