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Direct mail built the conservative movement. Can influencers beat it?

M+R

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads.

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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Influencer marketing.

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To Get Close to Members, Follow MarTech Trends

.orgSource

There is plenty of advice out there, and most leaders have the management skills to retool organizational structures for better communication and greater agility. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Add video plus influencers, and what do you get?

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! Yes, nearly every association uses their AMS to manage and process dues payments. Once you have some answers, work with your team and/or digital partner to make your customer journeys better.

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Top Nonprofit Influencers Take on Donor Acquisition

Donorbox

But as marketing methods evolve, acquiring new donors means staying on top of all the digital channels. These include SEO, email, social media, digital ads while also keeping traditional offline efforts steady. The post Top Nonprofit Influencers Take on Donor Acquisition appeared first on Nonprofit Blog.

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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year. Hot tip: If you’re looking for a new creative direction to try, we’ve seen massive success with direct-to-camera-style videos and influencers videos in the past couple years! Lastly, keep a close eye on your geo-targeting.

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Build a Successful Team, Know Where Your People Thrive

.orgSource

We were working on a system selection and installation with a recently promoted IT manager. EI is the ability to understand and manage your own behavior and motivations as well as those of the people around you. The key to leadership in the digital age is empathy. “The key to leadership in the digital age is empathy.

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