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Data to support the relentless pursuit of racial equity 

Candid

My many years of experience collecting and analyzing data as an evaluator naturally lead me to ask: What has been the measurable impact of this important shift? At the 2022 Asian Americans/Pacific Islanders in Philanthropy (AAPIP) conference, a few fellow evaluators and I discussed the findings of the AAPIP report Seeking to Soar.

Data 59
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Avoiding Unconscious Confirmation Bias In The Nonprofit Workplace

Bloomerang

The term is defined as one group holding social stereotypes about certain other groups outside of any conscious awareness. Most of us would like to think we are immune to its effects, but if you’ve got a pulse then you’ve got some form of unconscious bias silently influencing everyday actions and outcomes. by population).

Nonprofit 107
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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Consider a content audit to evaluate how well your website meets search intent. Middle of Funnel : By the time a user reaches the middle of the intent funnel, they are aware of your organization’s mission, and they’ve been qualified as having the financial or other demographic markers of a potential donor.

Digital 52
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10 Strategies for Segmenting Donors for Communication

Greater Giving

Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. A strong donor segmentation is much more than just breaking up your donor list into the basic demographic groups that define your community by age, location, or gender. What is Donor Segmentation?

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Customer Experience Plays Marketing as a Long Game

.orgSource

If no one on your team combines the skills of a hand-holder, diplomate, ambassador, influencer, and adept translator of member-speak, it may be time to consider hiring a chief experience officer. These are strategies that can help leaders use the power of the group to create memorable member experiences. Isn’t that a CMO’s job?

Game 44
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The Ultimate Guide to Social Media for Nonprofits

Qgiv

Facebook Facebook , one of the Metaverse social media platforms, is one of the largest social media platforms and has a diverse user base that spans all demographics, but depending on your community, you may find more interactions with older audiences on the platform. Interactions. Where do they spend their time on social media? Higher reach.

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

Many groups still print a magazine. Consider the topics and platforms that are appropriate for the various demographics. You can produce influencer segments, learning snippets, testimonials, interviews, behind-the-scenes footage, or live streaming. Fonts—Evaluate whether your current brand typefaces work well on screen.

Video 221