Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. That in turns drives my measurement strategy.

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Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Let your data lead the way. Social Media Return on Investment Measuring your nonprofit’s return on investment (ROI) is essential for any marketing or fundraising initiative.

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Social Media Metrics North Carolina Media 52

Amy Sample Ward

OCTOBER 24, 2012

Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. Topic : Social Media ROI. Topic : Social Media Boundaries: Personal/Personnel Policy.

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Kentucky Leadership ROI Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. My point was that the qualitative insights are just as important to hard data points. The process is: Listen, Learn, Adapt.

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ROI Learning Reflection Social Media 91

Achieve

JUNE 1, 2023

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations.

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Donation Donor Giving Demographics 52

Neon CRM

AUGUST 18, 2023

Measurable: Ensure your goal is measurable to track progress and success. Attainable: Set a challenging yet realistic fundraising goal that pushes your limits but is still achievable, using data and research to guide you to the right amount. Regardless of the platform you use, your data should be well-organized and accurate.

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Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

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ROI Social Media Slides NTEN 50

Nonprofit Tech for Good

DECEMBER 13, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. The last thing we do is measure our market share in the social media space.

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Social Media Conservancy Interview Media 203

Neon CRM

DECEMBER 14, 2023

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. This is especially true when it comes to budget projections that will help inform the strategy of your organization in the coming year.

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Analysis Project Donor Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2007

What's the roi? I know of no organization in which the benefits of blogging have been measured. And both can be difficult to measure. See Dan Mcquillan's summary over at Netsquared some pointers and good thoughts on Social Media ROI and Nonprofits. What is the ROI of the Social Web for Nonprofits?

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Qgiv

JUNE 8, 2021

FEP, formed nearly two decades ago as a collaboration between donor management software providers and data analysts, releases quarterly findings on giving trends in the form of downloadable reports and in a free online dashboard. Compared to past years, the 2020 report was as unique as the year itself. The Bad News.

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Volunteer Hub

AUGUST 1, 2021

while providing them with the essentials they need,” said Andrea Scallon, Director of Measurement, Evaluation, and Learning, Miriam’s Kitchen. We needed a way to capture more data, track volunteers accurately, and enhance experiences,” said Ellen Weaver, Volunteer Resources Manager, Central Texas Foodbank. The ROI of VolunteerHub.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Actionable Measurement. The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet! And, of course, making the time to actually look and think about what the data means.

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Social Media Strategy Media Social 99

Connection Cafe

NOVEMBER 7, 2013

So, to keep in mind all these factors and actually make right decisions, we had to search beyond our instincts and start gathering data to know where we are heading. There are tons of data hidden in the inner resources of your organization and you can collect them from all the people involved in your nonprofit.

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Data Management Nonprofit Survey 38

Qgiv

JUNE 23, 2021

That doesn’t mean they don’t appreciate a personal touch; the next most popular method of receiving updates was through personal phone calls. Most social media sites provide ad performance data when you advertise on their platforms. By itself, this data is helpful to know about how many users fit your target demographic.

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Practice Marketing Fundraising Social Media 52

Neon CRM

JANUARY 23, 2024

Get your nonprofit donor database in order by updating donor data, removing duplicate records, and marking any records for donors who haven’t given for 3+ years as “inactive.” Proper major gift donor identification rests with your organization’s ability to efficiently and effectively sift through donor data. Why Implement It?

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Gift Strategy Raise Database 52

Everyaction

MAY 24, 2018

With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. FastAction is our safe and secure method of saving supporters contact and payment information across our platform.

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Benchmark Digital Trend Report 62

Bloomerang

NOVEMBER 10, 2023

Use your CRM to develop a report template to measure your program’s impact. This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program.

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Gift Raise Guide Relationship 102

Gyrus

APRIL 19, 2016

The second way sounds simple but unless you have just started your business or have a very small workforce, it is not going to be an effective method in the long run. Right from analyzing the skills required, sourcing the right learning material, checking its authenticity, easy access, to measurement and tracking, etc.

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Learning Management System Learning Management 45

NTEN

OCTOBER 19, 2010

The hashtag, as defined by Twitter , was created because Twitter provided no easy way to group tweets or add extra data. By using a hashtag on your information, you are able to search for that information across multiple public data streams and see what people are talking about. B) Everything could be trackable.

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Bookmarking Camera Social Media Stream 66

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Animate them. And all of these are certainly appropriate tactics to be found in the social marketing toolkit for constituent engagement. How many should?

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Chris's key point is: A few good metrics in the context of social media goals and strategy are valuable to determine the ROI and continuous improvement of your social media plan. Methods for listening to conversations off-blog and outside my media. Path back to a central data capture for reporting and strategy monitoring.

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Analytics Web Metrics ROI 50

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To use this calculator simply enter the data from your organization. And we should.

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Advocacy Social Media email Online 44

Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Facebook General Growth data: More than 200 million active users. Twitter data: An estimated 5,000 to 10,000 new accounts are registered each day. Link to things that can be measured. More than 3.5

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

We are also looking for methods that are interactive and help us form trusting relationships with those various constituencies. 3.) How do you measure success? Finding hard data in the ROI of social media is difficult. We very successfully used Twitter and Facebook during our Telethon to post updates.

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Ohio Children Social Media Twitter 88

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To use this calculator simply enter the data from your organization. And we should.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

I am just back from Legal Services Corporation and a keynote on ROI and Nonprofits. If the conversations focuses on the results, not the measurement unit. that is if the back end of the donation tool tracked that sort of thing or at least gave me data to map it out. " Of course you can't. Now, I could quantify it.

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Connection Cafe

NOVEMBER 29, 2018

As reports show, keeping existing donors engaged results in a higher ROI than acquiring new donors. Once you have defined the levels, develop a method to track which level each constituent is in year after year. What it is: Frequency of engagement measures how many points of contact per donor your organization makes.

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Metrics Donor Fundraising Retention 42

CauseVox

DECEMBER 8, 2023

To kickstart the planning process, define specific and measurable goals aligned with your organization’s mission. This evaluation isn’t just about numbers; it’s a vital step in determining your ROI , and helping you make informed decisions about repeating or refining strategies.

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Develop Calendar Nonprofit Retention 72

See3

JULY 12, 2007

Those logs only show a kind of raw data about page loads, image loads and the like. So they are using a variety of methods from surveys to panels. comScore, for example, says they have “ 2 million participants under continuous measurement. &# And then they extrapolate. The problem is that my server keeps logs.

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Site Question Alexa Video 40

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. Identify fundraising methods. Define goals.

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Guide Fundraising Social Media Channel 129

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Twitter data: An estimated 5,000 to 10,000 new accounts are registered each day.

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Social Media Tools Online Advocacy 34

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Measure ROI Technology Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

Social and Nonprofits ROI: Case Study Slam submitted by Beth Kanter Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. How do I measure thee, let me count the ways, etc).

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Comment Open Source Social Media Drupal 50

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The Data How was it collected? Is the blog used and updated? " comments.

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Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The Data How was it collected? Is the blog used and updated? " comments.

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Social Media Place Myspace Advocacy 28