Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. The authors use Cirque du Soleil to illustrate this idea. Blue oceans are undiscovered territory.
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