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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Apple recently released a new operating system update, iOS 17, for iPhones in mid-September. Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Click Tracking is less specific to an individual user.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). I bet you’ll want to track it.

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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software.

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In conversation: Using data to deepen understanding

Candid

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. Brad: Often when the goal is to reduce the burden on organizations doing the work, funders are reluctant to introduce a new system that may take time to learn.

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti - Digital Marketing For Nonprofits

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady.

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Google Analytics and Benchmarks: HAWK

M+R

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You may also want to discuss which KPIs are important for your organization to track year over year and save any relevant data so you can continue to compare those KPIs to historical performance.