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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

I’ve always regarded Garth as a forward thinker, but during our conversation, he revealed a futurist credential that surprised me. But then the conversation started to shift. Organizations are taking their messaging directly to the people they want to influence. Because this is a fun fact, I’m sharing it with you.

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Four Steps to Align Data with Your Mission and Goals

Association Analytics

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.

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Finally, A Clear Shift in Attitudes About Measuring Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). How each traffic source is influencing sign ups for your peer-to-peer campaign. Are your conversion rates different for different audiences? Are your conversion rates different for different audiences?

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Measuring Nonprofit Performance at Scale

Beth's Blog: How Nonprofits Can Use Social Media

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. And sometimes it can feel that measuring social change is even harder.

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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

Collaborate with Influencers in Your Niche With the rise of social media, popular creators (or “ influencers ”) have, in some cases, become bona fide celebrities — and with their stardom comes a valuable marketing opportunity for your organization. Collaborate creatively.

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How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

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