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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. They then promoted that content to unengaged members with similar profiles.

Data 210
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4 Steps to Breaking Down Complicated Content

Media Cause

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. The more engaging your content, the larger of a request you can make. Test and track.

Content 105
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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 85
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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Association 4.0—A Playbook for Success

.orgSource

Cultivate Innovation and Problem Solving Whether entrepreneurs inherit a gene for invention or not, once they are thrown into the business shark tank, they quickly learn to swim. leaders imagine the next problem before it surfaces and are willing to test, experiment, and iterate until they find the solution. Association 4.0

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Content is easier to produce and more effective when all communicators understand the desired outcomes.” Confront problems quickly and openly using objective information. Integrate Strategy Effective strategy begins with an integrated plan. When strategy doesn’t filter through departments, communications lose that impact.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. Writing multiple drafts for A/B testing on social media. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. AI can help in quickly drafting responses.