Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Learn more about the ways you need to adjust your SEO strategy to be prepared for SGE. More on content marketing here.

Strategy 98

Strategy Tips Google Search 98

Forum One

MAY 16, 2024

It takes intention and planning to maintain a website’s level of accessibility as you make content and development updates over time. There are a few common reasons: Web managers and content creators fall into old habits. But this can lead to outdated or unaligned content when standards change. The new design system has gaps.

Accessibility 89

Accessibility Drupal Test Review 89

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Another is how fair use applies to AI-generated content.

Sponsor 221

Sponsor Associations North America Law 221

Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. The more engaging your content, the larger of a request you can make. Test and track.

Content 105

Content Test Student Audience 105

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Testing isn’t just about answering one-off questions or settling a disagreement. Embrace Storytelling. About the Author.

email 116

email Marketing Strategy Tips 116

Forum One

AUGUST 19, 2021

The most common approaches are through two research approaches: audience research and usability testing. Human-centered design, design thinking, and research best practices all champion the value of putting people first. Usability testing: Defining the experience. Moderated usability testing.

Test 85

Test Audience Research Interview 85

Nonprofit Tech for Good

DECEMBER 28, 2023

Participants will learn how to create a social media strategy, how to craft a content marketing plan, and current best practices for using social media for community engagement and fundraising. The program requires the completion of three webinars and costs $100 USD.

Awareness 225

Awareness Calendar Causes Giving 225

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Content (utm_content).

Donor 286

Donor Track Facebook Campaign 286

Candid

JUNE 5, 2024

As defined by the Association for Talent Development , Instructional Design is “the practice of creating learning experiences to support long-term learning.” Engage colleagues who have developed training content to help uncover any hidden gems. If you’re still coming up empty handed, then you’ll need to create tailored content.

Design 102

Design Experiment Effective Learning 102

Media Cause

JULY 14, 2023

Consider expanding beyond those platforms to test and reach a wider audience. Digital Marketing Project Management Strategies Various project management strategies and tools can be used to ensure the success of digital marketing campaigns. This will inform more effective strategies and build trust with your audiences.

Project 52

Project Digital Marketing Impact 52

Media Cause

APRIL 22, 2022

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Be Authentic + Share Relevant Content. Test, and Test Again.

email 52

email Practice Marketing Test 52

Nonprofit Tech for Good

JANUARY 31, 2020

This year’s tools tap into emerging trends, such as Messenger bots, cryptocurrency, and gaming for good, and also build on long-time successful fundraising strategies, such as e-advocacy, online contests, and monthly giving. Test the service by selecting the orange “Get My Bot” button. 1) Action Button :: actionbutton.org.

Tools 323

Tools Online Fundraising United States 323

Pamela Grow

SEPTEMBER 20, 2023

Whether you’re hoping to build a new website from scratch or revamp your existing digital presence, you’ll need the right strategies and tools to streamline the process. Use bold calls to action: Top nonprofit websites use calls to action (CTAs) throughout their website content that direct supporters to give.

Websites 52

Websites Donor Strategy Demonstration 52

Forum One

JUNE 18, 2024

There are great strategies you can employ to ensure that the designs you put out in the world are inclusive. Similarly, it’s imperative that your teams familiarize themselves with established accessibility guidelines such as the Web Content Accessibility Guidelines (WCAG). This goes for images, icons, and non-text content.

Accessibility 58

Accessibility Design Guidelines Delaware 58

Whole Whale

MAY 31, 2023

“I want to be more accessible in my email strategy. Are there any tools I can use to help my content be more accessible?” Making your email marketing strategy more accessible involves ensuring that your email content and design are inclusive and usable by people with a wide range of abilities, including those with disabilities.

Accessibility 52

Accessibility email United Kingdom Test 52

Media Cause

JUNE 28, 2021

Here are some best practices our media team uses when creating a new campaign, starting with goals and platforms all the way to tactical tips for executing your campaign. Researching which social platforms your audience uses and what types of content they consume can make a huge difference. Is my targeting right?

Practice 59

Practice Audio Nonprofit Search 59

Forum One

JANUARY 17, 2024

Adopt an AI strategy There’s no denying it: Artificial Intelligence (AI) is happening. The term encompasses a wide range of tools and practices that can support an equally wide range of work and strategies. To be the best partner we can be, we’re doing our own work to learn, test, and iterate on all the approaches we recommend.

Digital 93

Digital Attitude Government Model 93

Forum One

MARCH 12, 2024

We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Drafting and testing. Writing multiple drafts for A/B testing on social media.

Social Media 81

Social Media Images Video Media 81

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. This year, we’ve further refined this handy tool, and tested it with a number of our clients.

Calendar 117

Calendar Content Tunisia Strategy 117

Whole Whale

MAY 2, 2024

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. Many eyes make for light work.

International 98

International Program Ideas Data 98

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

DNL OmniMedia

MAY 25, 2023

Here are five strategies to help your nonprofit increase your supporters’ value and build relationships that stand the test of time. Personalization also includes adjusting the content you share based on supporters’ interests. In an email list for remote supporters, you would instead promote online opportunities and content.

Relationship 52

Relationship Build Donor Strategy 52

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. Some fundraising software, such as Qgiv and DonorSearch, offer AI tools to help you with your fundraising strategy without leaving their platform. AI Writing Assistant.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Nonprofits Source

APRIL 19, 2017

Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. The Environmental Defense Fund (EDF) used this strategy during Giving Tuesday to maximize their year-end online fundraising. But getting your content in front of your target audience can be difficult.

Ideas 111

Ideas Donation Online Strategy 111

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. Your real test lies in converting these opens into donations. Think of it as a two to three line thank you update.

email 69

email Storytelling Newsletter Nonprofit 69

Achieve

MAY 24, 2024

The answer is with a strong text messaging strategy. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Building up a robust contact list is easy when you have a strong multichannel marketing strategy.

Retention 52

Retention Rate Donor Campaign 52

Connection Cafe

JANUARY 22, 2020

“Content is the gateway drug of small organizations.” – Gary Vaynerchuk. Your organization probably needs to create more content than it is right now. You need quality content for others to critique. Good content brings conversions. You have to consistently share valuable content. Your Content Squad.

Content 43

Content Captivate Design Audience 43

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Define what exactly AI will and will not be used for. Conduct staff training. Encourage experimentation.

Team 98

Team Tips Fundraising Training 98

.orgSource

FEBRUARY 5, 2024

Every great team needs a playbook—a blueprint that outlines the rules you live by and your strategies for peak performance. I’ve summarized advice from our contributors to offer practical ideas for beginning to integrate the Association 4.0 These are strategies that allow associations to see a real-time picture of their members’ needs.”

Associations 221

Associations Jordan Environment Model 221

John Kenyon

APRIL 11, 2024

Examples in Practice Let’s say your nonprofit wants to use an LLM to help field questions on your website’s chatbot. In both cases, the racial biases of those technologies could lead to skewed, insensitive, or inadequate content. Continuously test outputs across sensitive dimensions. Monitor and update.

Language 59

Language Model Sound Voice 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Yes and no. Using best practices and tips based on research can help you improve. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process.

Audience 107

Audience Social Media Content Media 107

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

CauseVox

MARCH 1, 2023

Since its launch in November 2022, millions of users have used the platform to do their homework, summarize content, translate text, and even write code. ChatGPT (Chat Generated Paragraph Techniques) is an advanced natural language processing tool to provide information and cobble content together based on prompts entered by a user.

Language 94

Language Generation Nonprofit Social Media 94

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. A/B Test Email Content. Email Opens + User IPs. Use your UTMs.

email 104

email Marketing Test Mail 104

Volunteer Hub

JANUARY 3, 2022

Facebook live lets you stream video content directly to an audience in real time. Facebook has also introduced a button feature that fundraisers can use to collect donations while streaming their live content. Here are a few strategic benefits of Facebook Live that organizations can incorporate into their marketing strategy.

Facebook 95

Facebook Tools Fundraising Stream 95

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. Examining the best nonprofit websites out there may give you an idea about whether it’s time to revamp your website or not, but we recommend also using a more empirical approach to determine if you need a new online strategy.

Websites 115

Websites Nonprofit Audience Mobile 115