Nonprofit Tech for Good

AUGUST 6, 2023

Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities.

Practice 239

Practice Fundraising Guide Channel 239

Association Analytics

MARCH 13, 2024

Next, you’ll want to decide how to weigh the various activities and products your association provides members access to , including but not limited to, courses, webinars, conferences, volunteer events, and more. Start discussing what metrics will help you make overarching decisions. a webinar for executive-level members).

Analytics 169

Analytics Associations Model Metrics 169

Top Nonprofits

NOVEMBER 3, 2021

As any volunteer manager knows, volunteer scheduling is a fundamental part of the day-to-day operations of all nonprofit volunteer programs. Knowing how, when, and where to break down the system of responsibilities for your volunteers will determine the quality of their experience as well as the success of your events.

Volunteer 52

Volunteer Profile Survey Track 52

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. When not working on the platform, you can usually find Evan on a basketball court or volunteering at his daughters’ gym classes.

Analytics 98

Analytics Data Spam Fundraising 98

Nimble AMS

MARCH 10, 2024

Additionally, members of private online communities will choose to join a virtual network because they identify with an association’s mission and want to engage with an organization’s content for professional or personal growth. Community Brands research found members who have used an online community report higher loyalty metrics.

Community 116

Community Platform Benefit Online 116

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Increases volunteer engagement through public recognition of their work. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels.

Marketing 52

Marketing Guide Nonprofit Channel 52

Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52

Map Digital Business Marketing 52

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

email 52

email Service Marketing Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. Photo by lecercle. Size has never mattered to us.

Metrics 112

Metrics Facebook People Measure 112

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people signing up to volunteer? Are people sharing your content with their friends and inspiring them to get involved with your organization? Why is Social Media Data Important? Is it positive? Is it hostile?

Metrics 77

Metrics Social Media Media Social 77

Connection Cafe

DECEMBER 11, 2020

Leading a group of passionate volunteers, doing deeds that help the community around you, and making a meaningful difference to an important cause are what make the job of a volunteer management leader worth it. All you need is a dedicated and effective way to recruit those volunteers. Keep your volunteers engaged.

Volunteer 49

Volunteer Tips Virtual Facilitation 49

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. With these insights on your target audience, you can make informed decisions about their learning objectives and create content that inspires meaningful engagement. Just remember to tailor your content to each channel.

Video 105

Video Support Tips Audio 105

Achieve

DECEMBER 8, 2022

Use social media for quick updates and fun content. Volunteer opportunities. Use social media for quick updates and fun content. Tweets and Instagram stories are best for short-form content, but you can post quick updates anywhere that suits your nonprofit’s audience. Encourage plenty of interaction. Announcements.

Social Media 52

Social Media Relationship Donor Media 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. It’s also a great tool to recognize the work your volunteers do for your organization.

Social Media 52

Social Media Media Guide Social 52

Forum One

OCTOBER 17, 2023

Product-focused websites actively deliver on the organization’s mission: the functionality to match volunteers to workdays for a service-oriented nonprofit, for example, may live on the organization’s website, but like a product, it’s delivering on a specific focus that target populations can use directly.

Product 87

Product Develop Impact Case Study 87

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

Track 227

Track Mobile Media Fundraising 227

Qgiv

JULY 21, 2022

Sure, Facebook, Instagram, and Twitter all have millions of users as well, but LinkedIn is the perfect place to connect with businesses and network with professionals who would be interested in supporting your organization’s work and are looking for work or volunteer opportunities. Network and create an outreach strategy.

Linkedin 52

Linkedin Social Media Practice Media 52

EveryAction

JUNE 8, 2023

Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands. Learn more at MESG.marketing ! Learn more at RubensteinImpactGroup.com !

Advocacy 143

Advocacy Local Poll Audience 143

Achieve

MAY 24, 2024

Social media: Get creative with your promotional content on social media, such as sharing a video of a volunteer explaining how to opt-in by texting your keyword to your SMS short code. This will give you a good idea of the type of content and relationship-building tactics that most resonate with supporters.

Retention 52

Retention Rate Donor Campaign 52

sgEngage

AUGUST 23, 2023

Make your donation and volunteer opportunities easy to find. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Make your donation and volunteer opportunities easy to find.

Websites 79

Websites Organization Tips Map 79

Association Analytics

NOVEMBER 16, 2021

Use data at department and leadership meetings – Sharing some visualizations is a very impactful way to bring metrics to life. Providing different member segments with content, products and services you know they value will help improve overall member engagement and optimize your marketing campaigns.

Analytics 169

Analytics Data Beginner Associations 169

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

Track 185

Track Mobile Media Fundraising 185

NTEN

JULY 5, 2012

Many of the metrics in our report require no calculations. A good metric to keep an eye on if you’re concerned about churn is Negative Feedback, which represents how often people hide your post or choose to hide all posts from your page. Someone asked if hiding content from non-fans violates Facebook’s terms of service – it doesn’t!

Metrics 64

Metrics Facebook Question Benchmark 64

CauseVox

MAY 9, 2023

and learns not only about the content of that data but also how the words and phrases in it have been structured. In order to leverage its power effectively, you’ll need to know how to use it to generate the content you want. Follow up with additional prompts to refine the content until you end up with exactly what you want.

Examples 84

Examples email Communication Language 84

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Pay attention to which types of content your supporters engage with the least to find opportunities for improvement. Library of existing content.

Nonprofit 119

Nonprofit Audience Library Research 119

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. Attract donors, volunteers, and other supporters. Once you have a draft of your branding strategy, get feedback from your staff, board members, volunteers, donors, and other stakeholders.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Nonprofits Source

OCTOBER 25, 2023

For example, you might develop a persona for a 30-year-old man named Timothy, who is looking to volunteer on the weekends. Using this information, you can identify people similar to Timothy who might be interested in hearing about volunteer opportunities or fundraising events through your marketing materials. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Bloomerang

APRIL 11, 2023

Here’s what we’ll cover: Using Instagram promotion before your event Instagram event promotion during your event Following up on your Instagram event promotion Whether you’re hosting a fundraising event or a community volunteer opportunity, Instagram can help you engage current and new audience members and set your event up for success.

Contest 88

Contest Headline Social Media Survey 88

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

Communication 98

Communication Donor Data Guide 98

Get Fully Funded

MAY 9, 2022

What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. You have: Your team: Your staff, Board, and volunteers are the people power you have to achieve your goals. A volunteer giving food to your 1,000th recipient.

Marketing 69

Marketing Guide Metrics Nonprofit 69

sgEngage

JANUARY 30, 2024

Developing personalized messaging for different segments Use targeted AI prompts to help develop content that specifically appeals to different groups. Your AI tools also show you that the donor is particularly interested in your volunteer program because of a history of donations to campaigns that support that program.

Tools 87

Tools Donor Fundraising Survey 87

Candid

APRIL 13, 2021

Increase volunteer participation. With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. The Greater New York chapter of Volunteers of America used its grant to increase its monthly giving program to more than 25 donors.

Grant 98

Grant Google Problem Analytics 98

M+R

JUNE 5, 2023

Search key terms and hashtags and see whose content grabs you. You never know who has anti-vaccine videos buried in their content libraries. Don’t be afraid to go back to the well with creators whose content has performed well. ” Organizers, volunteers, and activists will beat back our conservative opponents.

Conservancy 80

Conservancy Influence Mail Headline 80

Qgiv

MARCH 14, 2023

Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. Many organizations use disparate systems, CRM, online giving, volunteer management, email marketing, wealth screening, website tracking, the list goes on.

Challenge 98

Challenge Retention Nonprofit Tennessee 98

Care2

AUGUST 31, 2015

Analytics and metrics are what should be informing your content, your strategy, and your nonprofit campaigns. Recently General Assembly and HubSpot teamed up to generate a report to fill you in on all the important metrics: Introduction to Inbound Marketing Analytics and the Key Metrics Your Executives Want To See.

Content 28

Content Effective Metrics Analytics 28