Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Pamela Grow

MARCH 7, 2024

For more, check out master storyteller Vanessa Chase Lockshin’s 30 minute training. The email open rate for nonprofits is roughly 25%, according to many companies that track these metrics. See how one newsletter enjoys a 51% open rate with supporter-generated content. But how do you make yours engaging?

email 69

email Storytelling Newsletter Nonprofit 69

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Is it that simple? In early July, Facebook announced that it will include mobile data.

Audience 107

Audience Social Media Content Media 107

EveryAction

APRIL 5, 2023

For example, if your teams are tackling critical moves management tasks and those updates reside in a colleague’s head, show how a system with built-in moves management , engagement funnels, or pipelines can track and manage activities in a more streamlined fashion. A roadmap is a pathway to the future state!

Technology 186

Technology Change Tech Analysis 186

Wild Apricot

DECEMBER 21, 2017

Through strategically implemented training, software tools and engagement techniques, sales ops leaders enable sales reps to focus more on selling in order to drive business results. . This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

The project includes face-to-face training , webinar , as well as one-on-one coaching provided by the expert team at SpitFire. Content Curation Primer. I presented an overview on content curation why important, a framework, and introduced some new curation tools – scoop.it Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to.

Communication 88

Communication Campaign Channel Measure 88

sgEngage

JANUARY 30, 2024

When trained properly, data processing AI tools can improve your nonprofit’s fundraising effectiveness by allowing you to focus more of your attention on donors with a high giving capacity and likelihood of long-term involvement. You’ll further test and refine the tool over time the more you use it to support your fundraising.

Tools 89

Tools Donor Fundraising Survey 89

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. From tracking conversations and donations to event registrations, you can note every interaction you have with a supporter in your nonprofit CRM. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team.

Profile 91

Profile Software Nonprofit Donor 91

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users. Who Are Sharing With?

Metrics 129

Metrics Facebook People Change 129

Bloomerang

APRIL 1, 2021

We have helped over 11,000 people become Certified Nonprofit Professionals and more than 15,000 other leaders in the sector to advance specific skills with virtual training resources. Too many professionals express interest in learning new skills, but never take action to really find and embrace new training opportunities. .

Develop 93

Develop Tips Skills Nonprofit 93

Nonprofits Source

JULY 25, 2023

Provide Training, Guidelines, And Resources With the right ambassadors on board, it’s time to get them ready to market your fundraising campaign or event. Provide them with a content calendar of when to share social media posts so their marketing efforts align with your nonprofit’s overarching marketing plan.

Marketing 52

Marketing Tips Fundraising Contest 52

AccelEvents

JULY 28, 2021

They can include conferences , training seminars , expos, trade shows , fairs, or product launches. It is not necessary that all content be aimed at meshing the audiences. Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. 4 Ideas for Hybrid Events.

Ideas 98

Ideas Metrics Virtual Hosting 98

AccelEvents

AUGUST 16, 2021

From lead retrievals to registration and ticketing, sponsorships, and audience metrics, you can quickly maximize your ROI before, during, and after an event. . You can offer them event logos, email signatures, banners, badges, and promotional content for both the online and in-person portions. Attendee Tracking. And much more.

ROI 98

ROI Badge Synchronous Sponsor 98

Bloomerang

APRIL 12, 2022

You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics.

Software 103

Software Management Donor Guide 103

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

Virtual 105

Virtual Professional Marketing Fundraising 105

sgEngage

JULY 15, 2023

Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth. Donor management software consolidates these factors to help organizations better utilize donor metrics.

Management 52

Management Donor Blackbaud Retention 52

Whole Whale

MAY 3, 2023

Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Again, Whole Whale’s content is shown as a footnote in the context of a full answer. As chatbots and voice assistants provide direct answers, people may not click through to content. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Again, Whole Whale’s content is shown as a footnote in the context of a full answer. As chatbots and voice assistants provide direct answers, people may not click through to content. Track upstream search-side metrics.

Search 52

Search Grant Organization Voice 52

Gyrus

DECEMBER 13, 2018

Online learning platforms prove to be the best training resource for businesses, schools, colleges, and universities. Through a responsive design, the online system would automatically align the content in a version that suits the user’s device. 5 Features That Your New LMS ‘Must’ Have . eLearning Assessment Tools. Data Security.

eLearning 55

eLearning Training Train Analytics 55

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. No Call to Action.

email 212

email Profit Registration Review 212

Amy Sample Ward

OCTOBER 24, 2012

Description : This all-day workshop starts with the real foundation of social media engagement: community and content. Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Social Media Done Right in 30 Minutes/Day.

Kentucky 122

Kentucky Leadership ROI Social Media 122

Nonprofit Tech for Good

DECEMBER 12, 2011

That said, I am currently in Southeast Asia presenting social media trainings to nonprofits in Malaysia, Singapore and Manila – most of which are just getting started with using social media. Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 217

Social Media Media Avatar Organization 217

Nonprofits Source

FEBRUARY 24, 2023

Publish relevant content that targets specific keyword phrases, such as “pet-care businesses near me” or “top pet-care businesses.” Here’s an example of how the process could work for a pet training business: A client uses Google to search for a pet trainer in their area and receives a paid ad from your small business.

Map 52

Map Digital Business Marketing 52

Forj

JUNE 7, 2021

A learning experience platform (LXP) is an innovative tool that associations and other learning businesses can use to disseminate educational content to members. Learners can rate content, leave feedback, receive acknowledgments, discuss concepts with one another, and more. Let’s dive in. What is an LXP? Driven by the learner.

Platform 36

Platform Experiment eLearning Learning 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I’ve even used the framework to measure trainings I have delivered! Step 5: Define your metrics. The example highlights how they link their key result area to a KPI to associated metrics.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Write content and secure photos for website pages. Write content and secure photos for blog pages. Define your goals and objectives. 1) Website.

Social Media 265

Social Media Social Media Tech 265

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

This year a lot of my work as Visiting Scholar at the David and Lucile Packard Foundation is working with grantees outside of the US. I’ve just returned from leading a training for Population and Reproductive Health grantees from India. Program Design. Participants Own Their Learning.

India 102

India NGO Network Exercise 102

DNL OmniMedia

JUNE 8, 2023

For example, you might want to sell tickets to your association’s virtual event on your e-commerce page and track sales data in your database. Because the goal of a fundraiser is to get donations, make sure the solution you choose can accept online and on-site donations and track relevant attendee engagement metrics.

Management 52

Management Registration Integration Platform 52

Nonprofit Tech for Good

JANUARY 14, 2013

and training (HTML, photo-editing, social and mobile media best practices ). 10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). The era of winging it in social media is over.

Social Media 237

Social Media Management Media Social 237

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Does your nonprofit have a digital marketing plan ? Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

SEPTEMBER 10, 2013

Thanks to Microsoft Citizenship Asia Pacific , I’ve had the great honor to present a series of online fundraising and social media trainings to over three hundred non-governmental organizations (NGOs) throughout Asia Pacific over the last three years. Before each training I review the Web presence for each NGO in attendance.

Practice 275

Practice Develop NGO Online 275

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

As a trainer, I always like to check back with participants 6 months to year after a training to see how they are doing. Sure, you can deliver a lot of a great content, but the real joy of being a trainer is seeing how your participants apply what they learned. And it’s still hard to carve out time for tracking.

Measure 99

Measure Track Model Seattle 99

DNL OmniMedia

DECEMBER 13, 2021

Investing in a new CRM is a costly decision, from the migration of all of your nonprofit’s data to the training needed to familiarize your team with the new solution. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

For each phase, there are specific criteria and indicators that an organization will develop. We are tracking progress against a baseline. Use of counting metrics. Social media content mirrors other channels. Training Design. Written social media policy. Strategic integration into children’s health advocacy.

Network 97

Network Build Learning Strategy 97