Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

email 52

email Service Marketing Metrics 52

Amy Sample Ward

MAY 4, 2011

It was nearly their last class of the term, and we had some great conversations about process and implementation of content planning and community engagement. Community & Content. You can also use these links to get the templates: Community Mapping template. Content Mapping template! Metrics Tracking template!

Lecture 137

Lecture Storytelling Data Strategy 137

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Nonprofits Source

MAY 25, 2023

In this article, we’ll explore key tips to increase your patient acquisition rate: Use Patient Journey Mapping Keep a Pulse on Reviews Optimize for SEO Partner with a Digital Marketing Keep in mind that patient outreach is directly tied to patient outcomes. That said, let’s explore these tips in more detail.

Goal 52

Goal Tips Review Map 52

sgEngage

APRIL 26, 2023

Video content is being consumed at higher and higher rates and is the preferred medium for most. From taking a seat at a virtual table with colleagues, family, and friends, to instant donor recognition, to silent auctions, to access to exclusive content, there are many digital solutions that can enhance your donor experience.

Platform 73

Platform Charity Trend Badge 73

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

Virtual 105

Virtual Professional Marketing Fundraising 105

Amy Sample Ward

AUGUST 4, 2011

From content planning to really listening online, you’ll find that the more you look for ways to interact, instead of broadcast, the more you can do with those 30 minutes. Community map template: [link]. Content map template: [link]. Metrics tracking template: [link]. Related Links : SM4NP Conference.

Social Media 100

Social Media Conference Media Social 100

Nonprofits Source

OCTOBER 25, 2023

Test your content. Your CRM should track metrics like email views, clicks, and conversions to help you analyze your campaign’s performance. According to CharityEngine’s guide to donor journey maps , your nonprofit will need a well-designed donation form to convert prospective supporters into actual donors.

Marketing 52

Marketing Support Demographics Nonprofit 52

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. And, with that, it’s why you need to track data that tells you if your digital efforts are succeeding or if you need to tweak certain strategies. . How can these tools help you track meaningful data?

Analytics 108

Analytics Digital Tools Measure 108

Amy Sample Ward

JULY 29, 2011

Some of the questions raised in the webinar chat focused on the role of public media organizations as content creators and how community-driven engagement fits in the work they do. How is your station creating ways for the community to actually inform the services or programs or content you provide and create? Content Map Template.

Social Media 178

Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Tracking for Impact and Learning. Tracking for Impact and Learning.

Design 99

Design Marketing Metrics Measure 99

Nonprofits Source

NOVEMBER 27, 2023

Your small business needs a way to get on the map. By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month.

Channel 52

Channel Business Marketing Effective 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! . The better the content, the more interaction it will receive. Producing irrelevant content. Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

AccelEvents

JULY 20, 2020

The ability to record and store the event content. If you are hosting an in-person event and you want your attendees to access digital aspects of the event, like a schedule or map, then you can choose a virtual event platform designed for mobile apps and small amounts of digitization. Dedicated spaces for sponsorship/monetization.

Virtual 94

Virtual Platform Question Broadcast 94

NetWits

JANUARY 11, 2012

In addition to web URLs, QR codes can contain SMS messages, plain text, contact info, event invites, Google Maps locations, YouTube videos, or social content. The benefit here is that you can use these platforms native metrics to track the success of your QR code. If you’re already using a URL shortener like bit.ly

South Carolina 253

South Carolina Blackberry Portland Mobile 253

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Does your nonprofit have a digital marketing plan ? Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

SEPTEMBER 8, 2023

Immediacy and response are key, even as short-form content proliferates. The metrics showed the ads were not effectively driving growth. Universal Analytics is the new version of this free web tracking tool and can take some time to understand. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

AccelEvents

JULY 20, 2020

The ability to record and store the event content. If you are hosting an in-person event and you want your attendees to access digital aspects of the event, like a schedule or map, then you can choose a virtual event platform designed for mobile apps and small amounts of digitization. Dedicated spaces for sponsorship/monetization.

Virtual 52

Virtual Platform Question Broadcast 52

EveryAction

MAY 23, 2016

Although the tone and substance were very different, I related my responsibility of collecting information from different teams for the newsletter to exploring and promoting programs through content marketing on the nonprofit blog. If you’ve worked in any sort of corporate capacity, you’re familiar with performance metrics.

Attitude 101

Attitude Interview Job Profit 101

Forj

JUNE 7, 2021

A learning experience platform (LXP) is an innovative tool that associations and other learning businesses can use to disseminate educational content to members. Learners can rate content, leave feedback, receive acknowledgments, discuss concepts with one another, and more. Let’s dive in. What is an LXP?

Platform 36

Platform Experiment eLearning Learning 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. Content Curation Primer. Content Curation on Twitter. and storify.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Typically, during a workshop or training with heavy-content delivery (such that is required with technology) the workshop leader or teacher is providing support around “ready” and “set” phases or what we call planing and strategy as well as best practices. Social media can be filled with metrics to track results.

India 102

India NGO Network Exercise 102

NonProfit Hub

FEBRUARY 18, 2021

Are you looking at a map or the rearview mirror? How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. I consider those basic metrics to be “rearview mirror” metrics. Map Metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Awareness 100

Awareness Tips Social Media RSS 100

Neon CRM

DECEMBER 14, 2023

And if you’re a staff member in charge of producing content for your nonprofit, you know how time-consuming content creation can be. That’s why you have to plan ahead: A robust content plan will save you time—and brain space—and help you produce great nonprofit content while also tackling the rest of your mile-long to-do list.

Calendar 52

Calendar Content Strategy Cancer 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2011

A lot of work I do around social media is training — good training requires good design – not just content. The model balances content, learning design, and participants. The book is well-researched, well-written – and gives you the map for navigating in an increasingly complex world.

Skills 105

Skills Network Technique Evaluation 105

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Individual tasks.

Org 81

Org Raise Tools Help 81

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

Amy Sample Ward

MAY 14, 2009

It’s also a good idea to use a content management system to manage your website’s content and updates, like Wordpress , Joomla , and Squarespace. spam filters: are you using spam-like words in any of your content? Google’s Mapping tools include: Google Earth. Google Maps & MyMaps.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Peer Synergy is also important — and for the next six months we will have two tracks for the peer groups.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

is a service for tracking popular URLs people are sharing on Twitter as a way to identify trends, topics, and new and interesting tools and services. It looks like a mapping tool in the works that will let you visualize your Twitter network by retweets from Dan Zarrella. Twitt(url)y. I wonder how Laura Lee Dooley would use this tool?

Comparison 50

Comparison Analysis Aggregator Twitter 50

NTEN

JULY 14, 2011

Even if you're using a content management system like WordPress or Drupal, by incorporating APIs, you can further enhance built in app-like functionality to create a highly customized experience. A prime example of what APIs can achieve with relative ease is optimizing content for web visitors based on location. What are APIs?

API 84

API Social Media San Francisco Integration 84

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Engagement: Readers engage with their content. Surfrider Foundation , profiled in the book, by gathering research about what motivates its audiences and through what channels and having a strategy session with staff to map out the different levels of engagement and metrics for conversion. A way to track process.

Social Media 108

Social Media Network Media Free 108

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

Analytics 54

Analytics Google Social Media Websites 54