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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website.

Track 251
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Assessing Learner Sentiment Another important part of measuring the effectiveness of education programs is assessing learning sentiment. You can do this by implementing mid-course check-ins or post-course evaluations. Tracking Long-Term Impact True success for your learning programs can be found by evaluating their long-term impact.

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3 Tips to Help Your Nonprofit Steward Corporate Partners

Nonprofit Tech for Good

During the discussion, use the following business principles to assist in your evaluation: Churn Rate: Churn rate in its broadest sense is a measure of the number of customers moving out of a collective group over a period of time. 3) Reporting Is Everything! Reporting doesn’t have to be extensive, just deliberate.

Help 269
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Announcing the 4th Edition of the Nonprofit Trends Report

Saleforce Nonprofit

It was seemingly a year and forever ago when we last wrote about nonprofit trends reports. Our latest 4th edition of the Nonprofit Trends Report reflects a set of organizations struggling with this imbalance while navigating a rapidly-changing future. However, our report found that perception and reality often clash.

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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

Instead share the largest amount of your budget on SEO and content marketing (blog posts and fresh website content). At what other point in your business year do you evaluate where you are at? New marketing and advertising channels with measurable goals will help your prospective customers hear about you.

Marketing 246
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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

In September 2022 (and thanks to support from our Innovation Fund, which you can learn more about in Candid CEO Ann Mei Chang’s open grant report to MacKenzie Scott ), we decided to dive into creating short-form videos for social media to evaluate the potential benefits. Creating video content takes time, energy, and enthusiasm.

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